It has become a yearly tradition to look forward to and visit the Takashimaya Chinese New Year Fair to get all the CNY goodies such as pineapple tarts, festive snacks, and gift sets all in one place.

The much-anticipated Takashimaya CNY fair 2022 is happening from now till 30 January 2022 (Sun) at Talking Hall, B1 and Food Hall, B2.

There are more than 20 stalls to look out for, including Rasa Sayang, King of Melon Seeds, Yi Lai Shuen, BBQ Chef, Tam Kah, Peony Jade, Tai Chong Kok, Bake Inc, Juz Bread, and Wing Joo Loong.

If you prefer online shopping, browse and purchase their wide selection of CNY goodies online from the comfort of your home.

Here are 10 stalls and new products you can find at the Takashimaya CNY Festive Celebrations 2022:

Kele (Available online and in-store at Talking Hall, B1)
Simply say Kele and delicious images of pineapple tarts and rollcakes come to mind. In fact, Kele’s Traditional Pineapple Tarts have been voted one of the best pineapple tarts in Singapore.

Since 1983, this home-grown bakery and confectionery brand has seized the affection of foodies for its signature pineapple tarts.

The appeal comes from its perfect pineapple-to-tart ratio. Cradled in a soft butter crust with a milky flavour, this pineapple tart is simply divine.

Enjoy non-stop snacking of cookies, tarts, and balls courtesy of Kele. Various items for munching include Grandparent’s Almond Cookies, Sweet Potato Cookies; Matcha Pineapple Tarts, and Rose Pineapple Tarts.

Also, take an addictive snacking experience with their Shiitake Mushrooms Chips with earthy notes.

Golden Pineapple Balls ($32.80)
The much-coveted flawless pineapple-to-tart ratio is also right here at Kele’s Golden Pineapple Balls.

They are so buttery rich they literally melt-in-your-mouth. You can even taste a pleasant milky flavour in the tart. Exciting flavours include Golden Cheese Pineapple Balls, Tangerine Pineapple Balls, Cocoa Pineapple Balls, Jade Pineapple Balls, and Cocoa Pineapple Balls.

Hong Kong MX (Available online and in-store at Talking Hall, B1)
Hong Kong MX is one of the city’s top brands which offers a quality selection of cookies, pastries and eggrolls.

Hello Kitty + Sanrio Gift Set ($45 per set)
For Hello Kitty lovers, look out for the cute in pink and red Hello Kitty + Sanrio Gift Set ($45 per set)

There are two sets – the Hello Kitty Hexagonal Gift Box filled with Petite Almond Mille-feuille, or Sanrio Characters Hexagonal Gift Box with Petite Hearty Butter Pastries.

The Hello Kitty Hexagonal Gift Box comes with a celebratory tin filled with 12 individually wrapped bite-sized Almond Mille-feuilles. Packed with almond flavour, every piece has 192 pastry layers making this an ideal crunchy flaky snack.

Carry each gift set easily with the accompanying Hello Kitty-themed paper bag, a pretty collectible for all Hello Kitty fans.

The Sanrio Characters Hexagonal Gift Box comes in a delicate pink tin showcasing the iconic Sanrio gang. Let characters like Little Twin Stars, My Melody, Pochacco, Kuromi, Cinnamoroll, and of course, Hello Kitty take you down memory lane.

Each gift set comes with filled with bite-sized pastries, a delightful cure for all random cravings. There are no preservatives or added colours and flavours in these yummy goodies.

My Mum’s Cookies (Available online and in-store at Talking Hall, B1)
My Mum’s Cookies was born to continue the founder’s Mum’s legacy of home-baked goodness. Everything is anchored on fragrant memories of cookies in the oven and the smells of festivities early in the morning.

This means you get only the very best home-baked goodies, from cookies to love letters, to pineapple tarts, and everything in between.

They test new recipes to keep their offerings innovative and provide you options for gluten-free and vegetarian items.

Paradise Gift Set ($138, early bird discount of up to 30%)
A stylish 2-tier box with an eye-catching cover, Paradise Gift Set is inspired by traditional Japanese-style satin. Feel the opulence in this elegantly designed box, filled with two layers of sweet and savoury pastries.

Premium cookies line up the 1st layer, to the likes of Mixed Nuts Crisps, Almond Crisps, Oat Roasted Almond Cookies, Green Peas Cookies, Belgium Chocolate Cookies, and brekkie-inspired ones like Cornflakes Cookies, Nestum Cookies, and Coffee Cookies.

The 2nd layer is brimming with Pineapple Balls, Yuzu Pineapple Balls, Peanut Puffs, Hazelnut Cookies, Mini Macadamia Cups, Kueh Bangkit (Tapioca) Cookies, and savoury ones like Curry Crackers, Shrimp Rolls, Seaweed Fish Crackers, Spicy Fish Crackers.

Christine’s By The Cookie Museum (Available online and in-store at Talking Hall, B1)
The Cookie Museum houses over 500 original recipes for its artisanal cookies, cakes, and confectionery.

Since 2004 when it began, it has remained consistent in using only premium, authentic ingredients in all its products. And so, it earned its spot as a top-quality maker of handmade-in-Singapore cookies. It was even awarded the “Made with Passion” brand mark.

Taste what these cookies are all about and get a tin of Christine’s by The Cookie Museum.

Sake-Sakura Yuzu Cookies ($29 per tin)
Specially made to celebrate the Year of the Tiger, Christine’s Sake-Sakura Yuzu Cookies is something you must add to your shopping list.

Don’t miss this seasonal flavour, a distinct yet gorgeous blend of Japanese sake and dried yuzu fruit. Not overly sweet, the cookies carry a mild, natural sweetness from the ingredients. Even the aroma tells you this may be one of the best cookie selections this CNY season.

One tin may not be enough. Get them at a special price of $138 (U.P. $145) when you get the 5-tins Special. T&C apply.

Mdm Ling Bakery (Available online and in-store at Talking Hall, B1)
It is time to end the search for the perfect CNY gift with a Mdm Ling Bakery gift box. After all, MLB caters not just to millennials but to young and old alike.

With so many choices offered, such as the tropical rainforest-inspired box Cheery Canopy, you’ll find the best one for your special recipient.

How about Whimsical Wonders Box? This square deal curates an ensemble of 4 festive favourites in square tins – Premium New Zealand Butter Cookies, Signature Kopi Siew Dai Cookies, Himalayan Salt Chocolate Almond Cookies, and Premium Pineapple Balls.

Or get the latest edition of Peony Celebration Box, elegantly adorned in pink and gold with silhouettes of peonies in full bloom. Make it a lucky year as peonies, aka “king of flowers”, symbolise good fortune, success, and friendship.

Choose any 4 of their popular cookies: Almond Cookies, Cranberry Pineapple Balls, Green Pea Cookies, Hazelnut Cookies, Kopi Siew Dai Cookies, New Zealand’s Premium Anchor Butter Cookies, Peanut Cookies, Pink Himalayan Sea Salt Chocolate Almond Cookies, Premium Pineapple Balls, Purple Sweet Potato Cookies, Red Velvet Cheese Cookies, and Wholemeal Raisin Cookies.

Kee Wah Bakery (Available in-store at Talking Hall, B1)
The legendary Kee Wah Bakery began as a simple grocery store on Shanghai Street in Yau Ma Tei back in 1938. Today, it is well known in Hong Kong and overseas for its signature Chinese and Western bread and pastries.

For CNY, they have lined up joyous delicacies ready to bring smiles to faces and pleasure to tummies.

Mini Chinese New Year Pudding ($13)
Kee Wah takes a traditional delicacy like Chinese pudding and switches it up to higher gear. Using specially selected glutinous rice, it has transformed it into mini soft and sweet Chinese puddings bedecked for the New Year.

Complementing this premium rice is the highest grade of rice syrup. What you get is a distinct dessert with an unforgettable texture and flavour.

Pineapple Shortcakes Gift Box ($10.50)
This year, why not give the gift of sweet and spongy pineapple shortcakes with a luscious, fruity centre?

Surprise their bite with a pop of flavours from 4 ingredients – a trio of pineapple, mango, honeydew melon, coupled with soft crunchy walnuts. Kids and those young-at-heart will adore the Chinese New Year packaging of this gift box.

Mini Walnut Cookies ($14)
A safe bet for gifting as this is one fab fan fave from the cookie line up. Baked using the finest flour and excellent butter, these bite-sized walnut cookies are well suited for festive snacking.

Pryce Tea (Available online and in-store – Next to OSIM, B1)
As the leader in curating tea blends, Pryce Tea is a home-ground multi-award tea brand, in fact the only tea company to bag 9 UK Great Taste Awards.

As a brand, it expanded from serving Chinese teas onboard Singapore Airlines to serving epicurean Western infusions for luxe hotels. The lifestyle and taste of the modern-day tea drinker is something known by heart.

If you are looking for tea gifts with a touch of elegance, their Mandarin Osmanthus Tea, Nanjing Earl Grey, and Kyoho Oolong should please any tea-lovers.

Prosperity Gift Set (Promo Price: $140, U.P $160)
Get the Prosperity Gift Set to your friends and loved ones, encased in a limited-edition customisable gift box with exceptional teas complemented and enticing pineapple tarts.

This lovely gift set comes with 2 treasure tins full of the finest Taiwanese teas, a Pavilion teapot set, and 5 pineapple tarts contained in a shiny pineapple-shaped container.

For Pryce Tea’s complimentary personalisation service, get it done at its Takashimaya CNY Fair 2022 booth from now till 30 January 2022.

Pat Chun HK (Available online and in-store at Promotion Area, Food Hall, B2)
Now in its 89th year, Pat Chun Hong Kong remains a formidable manufacturer of premium brewed oriental sauces and condiments.

Using traditional brewing methods side-by-side with modern technologies, Pat Chun HK has become synonymous with quality sauces and condiments. Their technique helps keep the superior flavour and goodness of the basic ingredients.

Pat Chun HK Style Radish Cake with Scallops and Sun-Dried Prawn ($34.80 – $53.80)
Highly recommended for CNY is their bestseller HK Style Radish Cake. No need to fly to Hong Kong as it is now available in Singapore, air-flown direct from Pat Chun HK’s factory. Each piece is especially vacuum-packed, so you are guaranteed top-grade quality.

Find out why this radish cake attracts long queues of customers in all HK outlets. The secret likes in how each radish cake is chockful of radish, scallops, and sun-dried prawns.

This blend of ingredients creates such flavour it has captured so many taste buds from all over. A sell-out every year so make sure you get your share.

HarriAnns (Available online and in-store – opposite Ya Kun Coffee, Food Hall, B2)
Let HarriAnns’ authentic Peranakan delicacies fill your merry-making and gift-giving. You can’t go wrong with their festive goodies handcrafted using three-generation old recipes.

A trusted home-grown brand, HarriAnns this year offers a Tingkat Gift Box filled with sweet and savoury treats perfect for the season.

Be ready to wow your recipient with pastries like Signature Pineapple Tarts, Kueh Bangkit Cookies, and Love Letters. If they like savoury tastes, they will enjoy the Nasi Lemak or Nonya Laksa Cookies.

HarriAnns Prosperity Tingkat ($96.80, UP $119.80)
Level up your gifting with this special 3-tiered gift set. A vintage-inspired Peranakan tingkat carrier is made of 3 levels of handcrafted snacks.

Start off with a layer of Pineapple Balls, before proceeding to a layer of crunchy Almond Cookies.

As a final layer, a set of Sambal Prawn Rolls completes the goodies with savoury and spicy flavours.

Home’s Favourite (Available online and in-store – in front of Fountain, B2)
Home’s Favourite was built in 1997 on a foundation of family recipes, centred on their mother’s love and legacy. Since then, it has become a source of well-loved artisanal sweet and savoury pastries.

Explore its range of sweet and savoury CNY cookies like Lychee Cookies, Butter Cookies, Macadamia Nuts Butter Cookies, Sweet Potato Cookies, Espresso Cookies, Singapore Laksa Cookies, and Golden Chicken BBQ Meat Cookies.

Fans of love letters will enjoy these two bestsellers – Top Grade Mao Shan Wang Durian Love Letters and Coconut Love Letters.

Black Gold Traditional Pineapple Tarts ($29.80)
The elegance of black is showcased in these pineapple tarts-turned-luxe, shimmering with golden specks of gold at the base.

Yellow gold spheres of pineapple are set on an intricately designed base, making these traditional tarts a cut above the rest.

Takashimaya Chinese New Year Fair 2022:
CNY Festive Celebrations (in-store) – Till 30 Jan 2022 (Sun)
Talking Hall, B1 and Food Hall, B2

CNY Festive Celebrations (online) – Till 21 Jan 2022 (Fri)

Online Store:

* This entry is brought to you in partnership with Takashimaya.



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