The Bubble Tea and Brown Sugar Milk Tea wave is still going on strong.
One more bubble tea shop in Singapore?
BCC Tea Studio is located beside Bedok 85 Fengshan Market & Food Centre which is known for its steady stream of evening and supper crowd.
In addition, its location is near 4 schools: Anglican High School, St. Anthony’s Canossian Secondary School, Bedok Green Secondary School and Red Swastika School. And bubble tea typically appeals to youths.
Publicity was done right with professional studio photos of their signature drinks that proved to be eye-catching and Instagram-worthy.
In addition, there are discounts given to students in school uniforms, and a smartphone loyalty app (which big Bubble Tea players such as Koi took a few years to launch one for themselves).
Their menu is categorised into Pure Tea (Small $2.10/ Large $2.90), Milk Tea (Small $2.60/ Large $3.40), Fantasies with layered coloured drinks ($4.20), Fizzies ($3.50), Slushies ($3.90) and Hot drinks ($3.90).
In terms of pricing, not THAT expensive as well.
I was recommended to try their best-selling Brown Sugar Boba with Fresh Milk ($3.50), which is the current trending drink.
Available in one size, there is a sense of familiarity in the first sip.
Unlike the usual brown sugar milk drinks trending in the market, this tasted so sweet, so familiar, so old-school… just like Sweet Talk?
The brown sugar syrup lacked a certain caramelised fragrance, whereas the chewiness of pearls evoked a sense of ‘old-school’ nostalgia.
The signature Fantasies ($4.20), splashed on several social media channels, come in pretty coloured layers and interesting names such as Purple Dream, Galaxy Blue and Milky Way,
I ordered the prettiest looking Galaxy Blue ($4.20).
Interesting, I was warned that it might “explode” if I don’t drink it immediately due to the pressure accumulated in the cup from the soda.
This was fizzy soda combined with minty syrup with an unfortunate strong aftertaste.
So, is this the real life or is it just “Fantasy”?
I reckon it would be a love or hate it beverage: love for the looks, but not when it reminded me of a particular brand of mouthwash.
I ended up buying a Black Milk Tea (Small $2.60/ Large $3.40) due to its colourful-appearance and floral packaging.
The Black Milk Tea was the best drink among the 3, though still a tad diluted and could do with stronger tea fragrance.
BCC Tea Studio stands out in terms of packaging and the concept.
With competition all around, and big brands descending into Singapore, perhaps working on achieving the right balance and quality could help it further.
BCC Tea Studio
Fengshan Market, Blk 84, Bedok North Street 4, #01-29, Singapore 460048
Opening Hours: 10am – 10pm (Sun – Thu), 10am – 11pm (Fri – Sat)
* Written by Nicholas Tan @stormscape who loves all things [NEW]. Daniel’s Food Diary pays for food reviewed unless otherwise stated.