Something exciting that combines fashion and food.

Global fashion house Coach has launched a bespoke pop-up store “Coach’s Bagel Shop” which promises the dynamic New York spirit, experiential retail experience, and tasty bagels – limited edition, of course.

This is happening from 9 April to 8 May 2022 between 12pm to 9pm (closed Mondays).

The “Coach’s Bagel Shop” will be done in collaboration with our favourite home-grown bagel store – Two Men Bagel House known for its fresh hand-rolled bagels filled with exciting ingredients.

Inspired by a traditional New York City bagel shop, the pop-up aims to give the Singapore local community an imaginative taste of Coach’s hometown without having to travel there.

To make your way there, it is found in a heritage shophouse located in a conservation area of Duxton Hill. Look out for the bright orange exterior – you can’t miss it.

As for the food, the exclusive menu created by Two Men Bagel House features both savoury and sweet options with classic NYC flavours.

The team designed these sandwiches with a representation of what the colours of Coach’s collection consists of.

Here are the food highlights you can expect from “Coach’s Bagel Shop”:

1941 Catch ($15)
Citrus House-cured Trout Bagelwich w/ Plain Cream Cheese and Fennel
This is Two Men Bagel House’s play on the classic Lox Bagel.

The bagels are hand-rolled, boiled and then baked, resulting in a dense, chewy, doughy interior, with a donut-like exterior.

These bagels had a pleasantly-soft and chewy texture, wrapping fillings of house-cured trout, plain cream cheese, and fennel. The trout is actually house-cured with citrus.

Coach Evergreen ($15)
Tomato, Avocado, Basil & Cheese
A vegetarian take on the ABLT – named for the initials of its primary ingredients of avocado, basil, lettuce and tomatoes.

Savour the avocado’s rich, creamy texture and refreshing greens – a warm comfort food that is known to everyone.

P.B. Junior ($7)
Peanut Butter Jelly
For the *cashew* nut butter & jelly, the team wants to steer away from the norm of a regular peanut butter.

What you get are roasted cashew nuts blended up to a smooth creamy texture.

There is an additional twist with house-made strawberry jam, and addition of lemon thyme for a zest of freshness.

Big Apple Red Dot ($7)
Apple Pie Cream Cheese w/ Almond Crunch
What’s not to love about a good old Granny Smith Apple Pie?

With that pie in mind, the Two Men Bagel team created a Bagelwich out if it.

To add some texture, there is also almond crunch.

Other than food, shoppers can look forward to the following features and events:

1. Spring 2022 Collection
A new collection will be able for purchase. The collection is inspired by Stuart Vevers’ vision of American classics subverted through the lens of now.

Items include the new Cashin Carry Tote, the Soft Tabby and ready-to-wear featuring house codes reimagined.

2. Co-branded Merchandise
Water tumblers, enamel pins and stickers will be available as gift options with in-store purchases.

3. Bag Customisation
Customers can also have their bag customised (complimentary with any purchase of leather goods) with bespoke Coach graffiti motifs by local artist Tiffany Lovage.

The artist will be on-site on select hours on Friday and Saturday.

And for the first time ever, there is also exclusive digital printing service at $50 per customisation with unique designs only at the pop up.

4. “Coach’s Bagel Shop” Game
Play the mobile game, visit the store and flash your completed gameplay to redeem a set of exclusive stickers and stand a chance to win a Coach bag as the Top Scorer.

All you need to do is to pick your choice of “bagelsona”, then score points by ‘running and jumping’ to collect as many Coach coins as possible.

The pop up will be open from 9 April to 8 May at 39 Duxton Hill Singapore 089617, between 12pm to 9pm (closed on Monday).

Coach’s Bagel Shop Pop-Up
39 Duxton Hill Singapore 089617 (Tanjong Pagar MRT)
Opening Date: 9 April to 8 May 2022
Opening Hours: 12pm – 9pm (Tues – Sun), Closed Mon

* This entry is brought to you in partnership with Coach.



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