[Closed] Liang Sandwich Bar has ended operations in Singapore, and all outlets – at VivoCity, Raffles City, Bugis Junction and Northpoint City have closed.
It may not come as a big surprise as the initial hype lasted only for a short period of time.
While Jay Chou’s star power helped the brand get much attention during opening days, many customers described the scallion pancake as “roti prata with fillings”, and the price point of a piece averaging $5 may be a deterrence as well.
[Original Entry Written In 2018] Jay Chou endorsed Liang Sandwich Bar, and the “Number 1 scallion pancakes seller in China” has opened in Singapore at Vivocity.
Liang Sandwich Bar is considered a fast food chain in China, with over 12,000 outlets across 300 cities in Mainland China, Hong Kong, Korea, Japan, United States of America and Canada.
And the thing they got most right, is to get Jay Chou to be the endorser – especially when he was seen handing them out to fellow judges like Na Ying and Wang Feng on the highly-watched Sing China.
It was only in 2013 that the brand propelled in value with the endorsement of Chinese pop superstar Jay Chou and movie star Meng Li.
The “Jay Chou Favourite” is said to be Liang Chicken Sandwich, filled with diced chicken meat, egg crepe with savoury sauce. (Goodness know how much they paid him for the endorsement.)
Interestingly, the naming of different categories in the menu is closely associated to Jay Chou, be it album name to song lyrics.
This cannot be seen like an ordinary “sandwich”, with the outer layer comprising of Taiwanese Scallion Pancake – said to be made of premium grade flour and non-GMO soybean oil as its main ingredients.
Think of it as the Taiwanese version of roti prata.
The inside is filled with varied ingredients such as egg crepe, chicken patty, vegetables and sliced tomatoes – crispy and fluffy on the outside, packed with fillings on the inside.
Over at the Singapore outlet, varieties include Chicken Bolognese Sandwich ($5.50), Chicken Patty Sandwich ($5.50), Tuna Mayo Sandwich ($4.90), Chicken Floss Sandwich ($4.90), Black Pepper Vegan Patty ($5.50) and Cheese & Egg Sandwich ($3.90).
The wait was not too long, about 8 to 10 minutes or so.
The tricky thing would be to eat this as soon as possible so that you could appreciate the crispiness, though I couldn’t find a place to sit or stand properly (with a stand table) to consume the sandwich.
It did turn soggy quite fast, and was messy trying to eat it from a paper bag.
As to its actual taste, people said that it was like roti prata with meat sandwiched inside. They are not wrong.
There was this additional eggy fragrance with light crisp, though the fillings were quite unmemorable.
I would recommend getting the JC Soya Drink ($2.90), which was hot and thick in consistency, slightly to the sweet side. If only they had a low or no sugar option.
Liang Sandwich Bar Singapore
VivoCity B2-K22, 1 Harbourfront Walk, Singapore 098585
Opening Hours: 10am – 10pm (Mon – Sun)
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