[Seoul] Being a soft serve lover, I had to give Baekmidang (백미당, 百味堂) a go, known for its Soft Milk and Soy-Milk Ice Cream.
The signature Baekmidang Soft Milk Ice Cream (3,500 Won) is said to be made using 1A grade organic milk, from cows grown in a non-chemical fertilized environment.
The parent company is Namyang Dairy Products established in 1964, known for its philosophy of pure ingredients and production of organic milk.
Baekmidang is available in many departmental stores in Seoul (refer to list below), and has also opened its first in Hong Kong’s K11 Shopping Mall at Tsim Sha Tsui to long lines.
I got my at Times Square Seoul, and needed to queue for about 5-10 minutes. The line moved on rather fast even though there were about 7-10 people waiting before me.
Other choices include Soy Milk Ice Cream (3,500 Won), Milk Ice Cream with Extra Strong Chocolate (4,800 Won), Organic Yogurt and Milk Ice Cream (4,600 Won) and a selection of coffee such as Baekmidang Latte (4,800 Won) and 1964 Strong Latte (5,200) – included with that organic milk of course.
The cute s*** shaped ice cream was distinctive, almost uniform as I watched the server twirl out cones after cones of soft milk ice cream.
Oh my, the first sensation as I took the first bite was ethereally smooth with a satisfying mouthful. The sensation was like velvety cream rubbing against your tongue. How contenting.
If you like the pure taste of milk in an ice cream, this is for you.
Time Square Yeongdeungpo, Times 15 Times Square, Yeongdeungpo-gu, Seoul, Korea
Tel: 02 2638 2000
Opening Hour: 10:30am – 10:00pm
Various locations, including:
– Baekmidang Atelier (8 Eonju-ro 149-gil, Gangnam-gu)
– Lotte Dept. Jamsil 11F
– Galleria Dept. Apugujeong B1
– Hyundai Dep Cheonho B1
– Doosan Tower, Dongdaemoon 6F
– Hyundai Dep. Mia B1
– Lotte Dept. Nowon B1
– Baekmidang Mokdong B1
– IFC Mall B1
– Enter Six Gangnam B1
– Lotte Dept. Gwanak
– Hyundai Dept. Apgujeong 5F
– Hyundai Dept. COEX B1
– Lotte Dept. Gangnam B1
– Lotte Dept. Cheongnyangni
– Enter Six Wangsimni
– Lotte Dept. Myeongdong B1
– Jongno Tower B1
– Hyundai Dept. Sinchon B1
– D Cube City 1F
– Lotte Mall Eunpyeong
– Lotte Dept. Konkuk University
Baek Mi Dang Hong Kong Branch
18 Hanoi Rd, Tsim Sha Tsui, Hong Kong (K11 Hong Kong Art Mall, Tsim Sha Tsui)
Operation Hour: 10am – 10pm
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