Hailing from the land with vibrant street food culture, Taiwanese brand Fried Chicken Master 炸鷄大師 has landed in Singapore.
They are now serving up their rendition of golden crispy fried chicken at Serangoon Nex Shopping Mall
Given that we already have a great deal of eateries selling reasonably good fried chicken – from home grown Arnolds Fried Chicken, Shihlin’s XXL Crispy Chicken, Taiwan’s Hot Star Fried Chicken to all the various Korean Fried Chicken In Singapore, we would have raised our standard requirements.
And have our ideal type, of fried chicken I mean.
Claiming to be master of fried chicken can be a case of allegation until otherwise proven. It would be interesting to see how they do their chicken differently, or risk end up being like another passing fad.
Any Taiwanese friends to vouch for their claim?
When the store first opened, it did capture my attention, thanks to their adorable orange lion mascot. Add the alluring fried chicken aroma coming from the joint.
There are 4 mains to choose from – Cutesy Jimbo Fried Chicken (200g) ($4.80), Running Jimbo Fried Chicken Thigh ($4.80), Lovely Jimbo Fried Chicken Breast ($5) and Flying Jimbo Fried Chicken Wings ($3.80).
Jimbo is the direct Chinese translation of ”golden treasure”, and the Lovely Jimbo ($5.00) which is fried chicken breast is supposedly cut into a ‘lovely’ heart shape – thus the name. The meal would be tenderised and marinated to ensure that the breast meat retains the savoury flavor.
You can also choose to add on accompanying sides such as fries, onion rings and drinks at a nominal top up for a complete meal.
Interesting to note, they serve a range of bubble tea drinks like Early Grey Milk Tea ($2.50), Roselle Tea ($1.80) and Lychee Black Tea ($1.80). All the cups are also printed with the adorable lion mascot. “Zhen Ke Ai”.
A small fast food joint with no more than 10 seaters, diners like me would prefer to take out and munch away at the comfort of my own home.
Unfortunately, waiting time was slow (like 20 minutes?) even for take out on a less busy afternoon despite there were more than a handful of staffs working in the kitchen.
So a fast food outlet that was not that fast after all.
They also got one of my orders wrongly. Good thing that I usually double check my orders before leaving the counter.
To be fair, their fried chicken pieces were really damn fragrant. So much so I got awkward on the bus because the aroma was too overpowering.
Their chicken was coated in a thick batter and fried till golden crisp. The crunch can probably be heard from a few centimeters away.
The meat was tender, and managed to retain its juiciness (despite the takeaway).
Another plus point would be that the meat was well marinated and I could taste the rich flavor with each bite. My bet would be that it was marinated with five-spice to give that flavour, added with a mild peppery touch.
Downside? A tad oily.
While waiting for my order, one of the staff also enthusiastically informed me that all their fried chicken breast are shaped like a heart. Well, sorry but I think mine not no heart, no love.
Generally, I love their rendition of fried chicken. But until they can sort out on their operational kinks, there are always comparable and fast fried chicken in the vicinity.
Fried Chicken Master Singapore
23 Serangoon Central #B2-48A, Nex Shopping Mall, Singapore 556083
Tel: +65 6593 9403
Opening Hours: 10:30am – 10pm Daily
* Written by Lewis Tan @juicyfingers, a self-proclaimed coffee addict. Daniel’s Food Diary pays for food reviewed unless otherwise stated.