[SEOUL] Salt Bread has become a viral sensation in Seoul with many Korean bakery cafes offering this buttery bread with a delicate sprinkling of quality salt.

Jayeondo Salt Bread 자연도소금빵 in particular, has become a flagship for this trend.

With outlets at Seongsu, Dosan and Ikseon-dong, it draws long lines of eager foodies willing to wait for a taste of its well-crafted, salty goodness.

I made my way to Seongsu 성수.

The closest subway station to Jayeondo Salt Bread is Seongsu Station on Line 2 (the green line). Exit the station through Exit 4. From there, it is a short walk to the bakery.

The ordering process may look confusing with several lines, but is straightforward.

First, queue up at the kiosks for placing orders, with a staff on hand to assist anyone unfamiliar with the system.

After payment, you head to another line to collect the bread with a ticket.

Despite the long line, I managed to get the breads rather fast. Like in 10 minutes.

Interestingly, the bakery sells its bread in sets of four for 12,000 won, emphasising the idea that one would hardly stop at just one.

This approach may seem puzzling, especially for those who just want to try a single.

I must add that the bread’s packaging is designed with both aesthetics and practicality in mind, which makes it an ideal gift or nice take-home treat.

Note that the bread is ideally consumed within a day of purchase.

For those looking to extend its shelf life, freezing and then reheating in an air fryer or oven is recommended to maintain its freshness.

The bakery adheres to a philosophy of using only the finest ingredients – 100% top-grade Canadian wheat, 100% AOP-certified French butter.

And the salt? It is created solely by the sun and wind in France apparently.

The moment of truth. The Salt Bread had a pleasant soft texture with delicate butteriness.

The saltiness was subtle and didn’t overpower the other components.

While it was a good bread, it wasn’t as life-changing as I have initially expected though and wondered why this bakery has gained such a following.

The focus on a single product, coupled with the use of high-quality ingredients, sets Jayeondo apart in the crowded bakery scene.

Can try if you are in the area if you are feeling FOMO.

Jayeondo Salt Bread 자연도소금빵
56-1 Yeonmujang-gil, Seongdong-gu, Seoul
서울특별시 성동구 연무장길 56-1 1층
Opening Hours: 9am – 10pm (Mon – Sun)

Jayeondo Salt Bread & Jayeondoga 자연도소금빵&자연도가
21-17 Supyo-ro 28-gil, Jongno-gu, Seoul
서울특별시 종로구 수표로28길 21-17 1층
Opening Hours: 9am – 10pm (Mon – Sun)

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