When you think of Cinnamon Rolls, you would think it was American, not Swede.
Originally a Swedish and European sweet treat, today the Cinnamon Roll had widespread fame in America and globally – probably due to Cinnabon’s marketing (and the 18th Century Swedish immigrants).
With over 1200 outlets and counting, Cinnabon has since 1985 brought the cinnamon roll worldwide.
I visited Cinnabon at Raffles City a couple of weeks after its opening.
One would think the initial hype of its entrance to Singapore would have calmed down, sparing me from its once snaking queues.
This wasn’t the case, evident when I reached just 20 minutes after opening, there being already 8 people in line before me.
Murmurs were heard all around discussing how many Cinnamon Rolls they want, and if getting a box is more worth it.
The queue moved not so fast, but steadily.
The store offers its Cinnabon in Classic for $6.80 for normal size, $4.20 for mini size. All righty, more expensive than I imagined.
Other offerings include Caramel Pecanbon ($7.60 for normal size, $4.80 for mini size), and Chocobon ($4.50 for mini size, normal size isn’t offered).
Normal Sized Cinnabon boxes ($26.80 for Classics, $27.60 for Caramel Pecanbons, $27.60 for Mix & Match) and Mini sized Minibon boxes ($16.30 for Mini Classics, $16.60 for Mini Chocobons, $17 for Mini Caramel Pecanbons, $17 for Mix & Match) are also available.
Each box contains 4 pieces of Cinnabons.
Cinnabon’s on-the-go treats include Roll-On-the-Go, and Cinnachips, the former being bite-sized rolls with caramel sauce.
I tried the original Cinnabon Classic ($6.80 for normal size, $4.20 for mini size).
If you have never tried a Cinnamon Roll, it is basically a sweet roll of dough, baked with cinnamon sugar and glazed.
What sets Cinnabon apart is the aromatic Makara Cinnamon exclusive to the brand, and its cream cheese frosting.
Cinnabon lives up to a little of its hype, as its quality better than the other Cinnamon Rolls in the average shops – generally dry, or partly burnt, from the tricky oven time and overcooking of sugar. But not this roll.
It was unburnt, moist, from the decadent cream cheese frosting, fragranced by notes of the Makara Cinnamon exported from Indonesia.
From the start of the meal to the end, the bread parts were still holding up soft and fluffy.
I also tried the Caramel Pecanbon ($7.60 for normal size, $4.80 for mini size), and found it a bit drier than hoped for, with the Pecans in the bon not being too helpful in the dryness too.
This could be due to the over caramelization of caramel during baking, although the moist cream cheese frosting in the Classic Cinnabon may have set the bar extremely high and this paled in comparison.
If the sweetness is not enough, drinks include coffee offerings and non-caffeine lattes.
Cinnabon’s frozen blended drink offerings are called Chillattas ($6.50 each) in flavours like Cinnamon Caramel, Strawberry, Mango, Caramel Latte, Chocolate Mocha, Cookies and Cream and Mochalatta Chill.
I had to try the Sweetheart Lemonberry ($4.50) which was exclusive to the Singapore store.
This strawberry lemonade was nicely citrus, one of the most refreshing drinks on the menu.
I also had to have the Caramel Latte Chillata ($4.50) and it was prepared topped with whipped cream and drizzled with caramel sauce.
The coffee flavour was not very strong, quite sweet and I felt that this was well suited for the younger crowd or those more tolerant of a sugar rush.
If you are looking for a place to start your cinnamon roll exploration, or revitalize your idea of how good Cinnamon Rolls can be, Cinnabon could be it.
If you have time to spare queuing.
252 North Bridge Rd, #B1-60 Raffles City, Singapore 179103
Opening Hours: 11am – 5pm (Mon – Sun)
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* Written by Laura Wong @llua. DFD paid for food reviewed unless otherwise stated.