[SEOUL] Acclaimed Michelin-Starred Chef Gordon Ramsay has recently opened Gordon Ramsay Burger in Seoul, Jamsil Lotte World.
This is the third expansion of Gordon Ramsay Burger (first was in Las Vegas and second in Chicago), which is also the brand’s first international outpost in Asia.
Like its name suggests, their product offering focuses on premium burgers, paired with French fries and milkshakes crafted using finest ingredients, done in “Ramsay-style”.
Known for his profanities, I mean fiery on-screen persona, this then translated into the interior furnished with an eclectic mix.
It includes dancing flames featured on the LED pillar display, futuristic metal shelves with television airing his programmes, coupled with vibrant blue and pink neon signages.
Loud but fun.
Named after his famous reality show, I went for their representative Hell’s Kitchen Burger (KRW 31000, SGD$34) which was stacked with thick Korean Hanwoo beef patty, melted mozzarella cheese, roasted jalapenos, sliced avocado and tomatoes smeared with jalapeno aioli.
While usual beef burgers are generally on the heavy tasting side, this ingredient combination turned out to be rather balanced with juicy beef patty complimented with a blend of savoury flavours and mild spicy profile.
On the other hand, I liked the fiery Yardbird Burger (KRW 27000, SGD$29.70), assembled using deep-fried chicken thigh patty, coleslaw, pickled radish, Nashville sauce and gochujang-mayo.
The spiciness from pairing Nashville hot sauce, usually concocted from cayenne pepper, with gochujang (fermented chilli paste) will probably leave some drenched in sweat.
While the burger pricing is generally on the high side, I would give them credit for trying to localize the flavours by incorporating Korean ingredients into burger making.
By the way, the most expensive burger on the menu is priced at a whopping KRW 140000 (SGD$155.50) and uses lavish ingredients such as aged 1++ Korean Hanwoo beef (equivalent of A5 Wagyu beef), truffle pecorino cheese and 12 years old balsamic vinegar.
I wonder does anyone really order that? Hmm.
Other accompanying sides available are such as Truffle ‘Mac & Cheese’ Croquettes (KRW 16000, SGD$17.80), Street Corn Dip (KRW 16000, SGD$17.80) and Beer-battered Onion Rings (KRW 11000, SGD$12.30).
As a fan of French fries, their huge serving of Truffle Parmesan Fries (KRW 19000, SGD$21.10) appealed to me with its tons of shaved parmesan cheese and black truffle shavings. Further paired with truffle aioli dipping sauce for the elevated aromatic fragrance.
From the milkshake department, one can either go Classic (KRW 11000, SGD$12.30) or go luxury with Dessert Shakes (KRW 13000, SGD$14.40) options.
I went for the decadent Strawberry Pudding & Biscoff Shake and was presented with a creamy rich strawberry milk concoction infused with caramelized cookie flavour.
Surprisingly fragrant and not too sweet.
Important point to note, there are 2 queues – one for reservation and one for walk-ins.
Should you have plans to head over, better to make a reservation, or risk waiting indefinitely in the walk-in queue.
They do prioritize those waiting in the reservation queue who have made bookings at designated timeslots available every 30 minutes.
I was first in the walk-in queue and had to even wait for around 45 minutes…
Reservation link available here: https://app.catchtable.co.kr/ct/shop/gordonramsay_korea
Gordon Ramsay Burger [Korea]
Lotte World Tower Mall B1, 300 Olympic-ro, Songpa-gu, Seoul
Opening Hours: 10.30am – 10pm (Mon – Sun)
* Written by Lewis Tan @juicyfingers, a self-proclaimed coffee addict. DFD paid for food reviewed unless otherwise stated.