A Cruffin is a cross between croissant and a muffin, with a flaky texture of a croissant and flavour of a muffin.
Cruffins are said to be created by Mr. Holmes Bakehouse. Of course there are many versions about its origins.
And so Mr. Holmes Bakehouse is coming to Singapore, located in a street-facing unit at Pacific Plaza, Orchard Road. The bakery-café is scheduled for opening come June 2021.
Founded by co-owner and pastry chef Aaron Caddel, Mr. Holmes Bakehouse was first established in 2014 as a humble wholesale bakery along the bustling Tenderhill district in San Francisco, before it catapulted to fame on social media over its cruffins.
The name comes from the owner’s mother’s cats by the way – one’s called Sherlock, the other Holmes.
I visited the outlet in Seoul before, and many Korean girls and couples were seen posing with pastries under the neon sign ”I got Baked in Seoul”, rather iconic for its Instagram purpose.
Cruffins were limited to two per customer, and changes flavour every single day – anything from earl grey, passion fruit, white choco, mango, hazelnut & dark choco, and mint choco.
This seems similar to how Dominique Ansel Bakery market their cronuts.
These Cherry-flavoured ones in Seoul changed my impression of Cruffins upon hearing that cracking sound when cut apart.
They seemed to get it right with the flakiness, fluffy inner texture and smooth creamy filling with noticeable savour of cherries (yet not artificial tasting).
Okay. My main qualm about pastries and cakes from America is the sweetness level, but this didn’t go overboard at all.
The other must-get was the Brioche Donut – a sugared pillow-soft donut filled with rich pastry cream in the middle.
Here’s the fun thing: You get Vanilla or a “Random Filling”, which can be anything from vanilla cheesecake, passion fruit curd, caramelized banana and strawberry cream.
Their Croissants dipped in flavours of Matcha, Ferrero Rocher, and Ham & Cheese, were slightly on the dry side, but better than the average.
Despite its initial popularity in Seoul, Mr. Holmes Bakehouse didn’t survive too long there.
Question: Is it too late for this Cruffin originators to come into Singapore?
Mr. Holmes Bakehouse Singapore
9 Scotts Rd, Pacific Plaza Level 1, Singapore 228210 (Opening soon)