The much-anticipated Takashimaya Chinese New Year Festive Celebrations is back, happening from Thu 14 Jan to Wed 10 Feb 2021.

For your favourite CNY goodies such as pineapple tarts and delightful snacks, you can head down to Takashimaya or browse their wide selection of CNY goodies online from the comfort of your home.

There are more than 20 stalls to look out for, incuding Rasa Sayang, Baker’s Well, Christine’s, Harrianns, Kele, MDM LING Bakery, Peony Jade Restaurant, Bake Inc, My Mum’s Cookies and more.

For fans of Hong Kong bakes, Kee Wah Bakery, Mei-Xin and Pat Chun have also set up booths.

This year, the CNY fair is located at Talking Hall B1 and Food Hall B2. For those who prefer to stay at home, you can make purchases from their Online Store:

Looking forward fore more? Here are 10 Takashimaya CNY stalls and their specialities:

Bake Inc.
For over 15 years, home-grown brand Bake Inc. has pleased fans of pineapple tarts with their own varieties of this CNY delicacy.

To promote wellness, Bake Inc. uses 100% natural ingredients in their products. Lower in sugar ingredients make their goodies especially attractive to calorie-counters. All items are freshly-baked with no preservatives, and made in-house.

Peanut Butter Egg Roll ($25.80)
If you love the crispy and fragrant traditional folded egg roll, try this new version. This Nyonya folded egg roll is filled with rich and creamy peanut butter. A balance of sweet and savoury flavours, this item is easy to love.

Pineapple Tarts ($36.80 – $38.80)
They didn’t stop at traditional pineapple tarts, but instead offers 3 different varieties: Original Pineapple Pillow Tart ($36.80), Pineapple Flower Tart ($36.80), and Cheese Pineapple Pillow Tart ($38.80).

If you’re a cheese fan, get the Cheese Pineapple Pillow Tart ($38.80) with Parmesan cheese. The texture and savoury saltiness of cheese blends with the smooth buttery pastry and the tart-sweetness of pineapple filling. Comes in a Cherry Blossom Tin Box and recyclable bag, ready for gifting.

HarriAnns Nonya Table
When scouting for authentic Peranakan delicacies for CNY, look no farther than HarriAnns Nonya Table, a home-grown brand.

This family-run brand will delight you with its handcrafted goodies made using three-generation-old recipes.

Make someone happy with a HarriAnns Tingkat Gift Box filled with sweet treats like Signature Pineapple Tarts, Kueh Bangkit, and Love Letters. For those who enjoy savoury flavours, give them either Nasi Lemak or Nonya Laksa Cookies.

Sichuan Mala Cookies ($21.90)
New on the table are these airy cookies made with lots of fragrant chilli oil, peppercorn and garlic. What you get is a tongue-tingling mala experience in a cookie form. Taking the hue of curry, these cookies are topped with black and white sesame seeds.

Nutty Florentine ($21.90)
Get a dose of energy-boosting nuts with this new item, Nutty Florentine, densely-packed with organic pumpkin seeds and toasted almond slivers.

Juz Bread Premium
Juz Bread Premium is known for their CNY goodies such as Pillow Pineapple Tart, Blossom Pineapple Tart, Cheese Pineapple Tart, and Lapis Cake.

This year, they have introduced exciting new items including Walnut Pineapple Tarts, Bitter Gourd Cracker, Emping Belinjau, Silk Yam (original/tom yum), Crispy Murukku (salted egg/tom yum), and Pistachio Cashew Cookies.

Salted Egg Pineapple Tarts
Traditional handmade pineapple tarts get an add-on in the form of salted egg. A popular ingredient that went beyond trends, a golden egg yolk in the center makes this CNY delicacy extra special. The tart-sweetness of the pineapple filling contrasts the saltiness of the yolk for a party of flavours.

Blossom Cranberry Tarts
Add something new to your CNY spread with these Blossom Cranberry Tarts. The cranberries are a wonderful filling for the tart’s buttery crust. Its rich, fruity taste adds depth.

Kee Wah
As Hong Kong’s oldest and most iconic bakery, the family-run Kee Wah Bakery continue to spread the authentic taste of Hong Kong through its quality products.

All Kee Wah products are made in Hong Kong at their main factory in Tai Po.

Kee Wah Chinese New Year Pudding (Nian Gao) (from $29.00 for original 1050g)
Made from a secret recipe of the founder’s mother, Kee Wah Nian Gao is a pudding prepared with high quality glutinous flour.

Choose the Original Nian Gao, or opt for other flavours like Nian Gao with Coconut Milk, Nian Gao with Almond Milk, Nian Gao with Ginger Juice, and Nian Gao with Red Dates.

Nian Gao with Coconut Milk makes the pudding mochi-like in texture and sweet in taste, but not greasy. But if you like the taste of brown sugar, get the Chinese New Year Pudding with Ginger Juice and Dark Brown Sugar. It has a richer taste and a hint of spicy ginger flavour

KELE is a home-grown Singaporean bakery and confectionery brand since 1983.

Voted one of the best pineapple tarts in Singapore, KELE’s handmade Traditional Pineapple Tarts have won the hearts of foodies for its perfect pineapple-to-tart ratio. A soft buttery crust with a milky flavour is its signature feature.

They also come as Golden Pineapple Balls if you want to enjoy them as bite-sized spheres ready for snacking.

Their line-up also includes Golden Cheese Pineapple Balls, Cocoa Pineapple Balls, Matcha Pineapple Tarts, Jade Pineapple Balls, Rose Pineapple Tarts, Grandparent’s Almond Cookies, Cocoa Pineapple Balls, and Sweet Potato Cookies.

Tangerine Pineapple Ball ($29.80)
For CNY 2021, welcome the new Tangerine Pineapple Ball, a contemporary twist to a classic. That same signature soft buttery crust now carries hints of tangerine. With a fragrant layer of egg wash, the ball turns into a golden nugget of joy. Inside is a generous filling of tangy pineapple paste.

Mdm Ling Bakery
Positioned as the alternative bakery to high-priced baked goods store, Mdm Ling Bakery is powered by 3 millennials Ken, Evelyn and Hongyi.

Not only do they make their own goodies but also curate their own line-up of snacks from different parts of Asia.

Trendy and caters to both young and old, Mdm Ling Bakery has more than 25 CNY cookies flavours inspired by international flavours, including Molten Chocolate Cookies, Kopi Siew Dai, and many more.

Molten Chocolate Cookies ($20.80)
Indulge in these chocolate cookies filled with a gooey molten chocolate in the center. The best part is the great reveal when the decadent lava oozes out as you bite into it.

Kopi Siew Dai ($18.80)
A tribute to local flavour is a coffee-flavoured butter cookies. Unlike other treats which are too sweet, this states it simply: Kopi Siew Dai or “coffee less sweet”. These aromatic cookies are perfect to pair with your morning coffee or just pop in your mouth for a coffee jolt.

My Mum’s Cookies
My Mum’s Cookies was born to continue the founder’s Mum’s legacy of home-baked goodness. Everything is anchored on fragrant memories of cookies in oven and the smells of festivities early in the morning.

And like a strict mother, only quality ingredients and stringent processes are allowed in the kitchen. This means you get only the very best home-baked goodies, from cookies to love letters, to pineapple tarts, and everything in between.

They test new recipes to keep their offerings innovative, and provide you options for gluten-free and vegetarian items.

Passion Fruit Pineapple Tarts ($27.72, U.P. $30.80)
The CNY-essential pineapple delicacies take on different shapes here. Aside from open-faced pineapple tarts, they have ball-shaped ones too.

Take it a step further with the Passionfruit Pineapple Ball. This special pineapple ball variant blends homemade passionfruit jam (from fresh passionfruit) with signature pineapple jam, and wraps it in buttery pastry. You can taste the sweet-tart flavour and musky undertones from the passionfruit.

Peony Jade Restaurant
Popular for being a Michelin Bib Gourmand restaurant, Peony Jade specialises in Szechuan and Cantonese cuisine.

Make it an auspicious year with their special CNY Gift Sets.

“Year to Year Contentment” Double Blessings Gift Set
Double your blessings with this 8-piece gift set, featuring 2 of each kind: ingot-shaped baked Pineapple Tarts; prosperity kumquat-shaped mochi filled with yuzu lotus paste; longevity peach-shaped nian gao; and baked mung bean-filled peony blooms garnished with sparks.

Reaping Dynamic Fortune Steamed Egg Custard Glutinous Rice Nian Gao with Boba Pearl Gift Set ($118.88)
Don’t miss this limited edition gift set featuring a 1-kg round Nian Gao accompanied with 8 pieces of cane sugar flowers. This CNY cake is made of glutinous rice with steamed egg custard topped with little boba pearls. Order 3 days in advance to make sure you reap a fortune with one of these limited stocks.

King of Melon Seeds (at Food Hall, B2)
From humble beginnings, King of Melon Seeds has become a household name famous for its range of premium snacks.

They offer over 70 varieties of melon seeds, nuts, dried fruits and signature snacks. You can expect quality and tasty products as they use only the finest raw materials.

Black Pearl Groundnuts ($8 for 250g, $15 for 500g)
Known as a symbol of longevity, groundnuts are perfect to pick up as your snack of the year. These groundnuts have an unusual darker skin which you won’t expect to have a naturally sweet taste.

Plus, they are roasted shell-on. That way the kernal’s natural freshness and sweetness is preserved.

Home’s Favourite (located at B2, in front of Fountain Food Hall)
Known for its bestselling Traditional Pineapple Tarts, Home’s Favourite began in 1997 to preserve a mother’s legacy of baking and create a taste of home.

Today, it is synonymous to delightful and innovative handmade sweet and savoury pastries.

CNY offerings include savoury ones like Singapore Laksa Cookies and Golden Chicken BBQ Meat Cookies; bestsellers Top Grade Mao Shan Wang Durian Love Letter and Coconut Love Letter; Bamboo Chips, Espresso Cookies, Lychee Cookies, Butter Cookies, and Macadamia Nuts Butter Cookies.

Black Gold Cashew Nut Cookies ($28.70, UP $33.80)
You can’t go wrong with Pineapple Tarts, available in Traditional and Black Gold Traditional versions. But if you want something new, get their Black Gold Cashew Nut Cookies. An elegant addition to the line-up, these black-coloured heart-shaped cookies sport a golden streak. Bite into these crunchy cookies filled with cashew nuts for a textural upgrade.

Macadamia Nut Butter Cookies ($24.50, UP $28.80)
Skip the usual nuts and go for the subtly buttery macadamia nuts. Their creamy and lightly crunchy texture makes these butter cookies silky good.

CNY Festive Celebrations In-Store:
Thu 14 Jan to Wed 10 Feb 2021
Talking Hall, B1 and Food Hall, B2

CNY Festive Celebrations Online:
Fri 15 Jan to Sun 31 Jan 2021

In addition, look out for the EARLY BIRD PROMOTION of 20% OFF* for selected brands – which ends on 24 Jan 2021 – applicable for both online and in-store.

* This entry is brought to you in partnership with Takashimaya.


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