Hang Heung Cake Shop 恒香老饼家 from Hong Kong known for its “Wife Cakes” aka lo pou beng has opened in Singapore at ION Orchard (B4-33).
It has taken over the store previously occupied by Croquant Chou ZakuZaku which lasted just a couple of months for its Singapore outpost.
The opening at ION Orchard should bring some friendly competition to Joy Luck Teahouse operating right across – the kiosk specialises Hong Kong style egg tarts, pineapple ‘bolo’ buns and milk tea.
Founded in the 1920s, Hang Heung Cake Shop began as a humble bakery in Yuen Long serving up freshly baked, handcrafted Chinese pastries.
This 100-year old heritage brand has stood the test of time.
Widely known as a household name in Hong Kong, Hang Heung was featured across various local and international media, especially those Hong Kong’s TVB dramas.
In June 2019, Hang Heung Cake Shop was awarded with the prestigious title of a Centurion brand by The Hong Kong Food Council in recognition of its pursuit to preserve the heritage and craft of traditional Chinese age-old delights and bakes.
For decades, the brand basked in the limelight for its “Wife Cakes” 老婆饼, regarded as Hong Kong’s most popular traditional specialty.
Have you ever carried boxes of their cakes on board back home?
Items offered in Singapore’s outlet include Hang Heung Wife Cake ($2.80 for one, $15 for six pc), Mini Pineapple Wife Cake ($2.50 for one, $15 for six pc), Mung Bean Cake ($2.50 for one, $15 for six pcs), Mini Egg Yolk Cake ($2.50 for one, $15 for 6 pcs), and Red Bean Paste Cake ($2.50 for one, $15 for 6 pcs).
If you walk past the shop, perhaps you can get your hands on a piece of Hang Heung Wife Cake ($2.80 per piece, $15 for box of 6) which has that fluffy thin crust and handmade winter melon paste filling which is slightly gooey.
The puff pastry is said to be made with two different doughs, which takes years of diligent practice to master the technique.
The 5 types of pastries are freshly-baked in the kitchen, while other products such as mooncakes and retail-packed products are directly imported from Hong Kong.
Hang Heung Singapore has probably opened right in time for the mid autumn festival, in which its White Lotus Seed Mooncake with Double Yolk ($68.80) has typically been a best-seller.
Laboriously prepared, this superior mooncake skipped the machines and is individually handcrafted with ingredients from Hunan, Xianglian.
It is filled with a signature White Lotus Seed paste that encapsulates double fine-grade salted egg yolks for double the pleasure.
Using a century-old technique, the lotus root and skin is delicately removed to ensure the finest quality is achieved. It is cooked for 3-4 hours, then pureed to a smooth, consistent paste.
That silky paste is quite a trendsetter as Hang Heung was the first to create such recipe.
Other Mooncakes available include Lava Custard ($58.80), Double Yolk Red Bean Paste Mooncake ($60.80), and Fortune Blessings Assorted Mooncakes ($68.80).
“100 Reasons to Miss Hong Kong” Promotion:
Receive a FREE box of 6pc Country Egg Rolls with $88 spend and flashing the ‘100 Reasons to Miss Hong Kong’ campaign logo. Available Here: 100 Reasons To Miss Hong Kong
– Promo Period from 20 Oct 2020 to 15 Nov 2020.
– Offer is applicable for the first 1000 redemptions, limited to one redemption per customer while stocks last.
– Offer is available for in-store purchase only, from Hang Heung’s flagship store at ION Orchard #B4-33.
– Not applicable with other promotions, vouchers or privileges.
– The Management reserves the rights to change, amend and modify the above Terms and Conditions without any prior notice.
Hang Heung Singapore
ION Orchard #B4-33, 2 Orchard Turn Singapore 238801
Opening Hours: 11:30am – 8:30pm (Mon – Sun)