[Seoul] You may have just walked past the entrance gates without realising that there is a bamboo-flanked pathway leading to a boutique and café hidden within.

French fashion label Maison Kitsuné has opened a boutique and Café Kitsuné, found at the hip Garosu-Gil in the Sinsa-dong area.

The word “kitsune” actually refers to the mystical “fox” in Japanese folklore, thus you would find traces of foxes in the packaging, décor and accessories.

The Paris-meets-Tokyo brand somehow managed to create a zen feel while customers walk towards the shop, even though it can be crowded with instagrammers and tourists taking their usual #OOTD, hand holding that signature coffee cup pretending to take a sip.

The four-storey Seoul flagship is surrounded by greens and bamboo, with the building constructed out of concrete, marble, locally-sourced grey anthracite wood, and golden brass.

You can choose to sit either inside the café (which can be rather cramped), or outside in which you can enjoy some calm and serenity.

The menu is straight-forward, serving up coffee, tea and seasonal specials.

Other than the usual Flat White, Cappuccino, Americano and Café Mocha (5,000 – 6,000 Won), the more special beverages include Chai Latte, Yuzu & Honey, Melogold Ade and Plum Ade (7,000 – 7,500 Won).

The coffee is rather full-bodied, sourced from Costa Rita with notes of cherry and chocolate.

There are also some snacks such as Madeleine, Berry Financiers, and Sable Cookies (4,000 – 5,000 Won per piece).

While I would say the pastries were pretty much Seoul café standard, people really come here for photos and to indulge in their chill, hipster ambience.

Cafe Kitsune Seoul 카페키츠네 – Garosugil
23 Dosan-daero 13-gil, Sinsa-dong, Gangnam-gu, Seoul, South Korea (Sinsa Station)
서울시 강남구 신사동 535-13
Opening Hours: 11am – 8pm (Mon – Sun)

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