Singapore’s Gudetama Café at Suntec City has announced its impending closure, the last date of operation to be on the 17th of November (Sun).
Neighbouring My Melody Café Singapore will also close on the same date.
This is due to the end of a partnership license agreement with Japanese company Sanrio Co.
However, this doesn’t come as too big of a surprise as many character cafes in Singapore seem to have a relatively short-lifespan, with Hello Kitty Cafe and Pompompurin Cafe exiting the Singapore market despite opening to big fanfare.
Perhaps embracing the kawaii culture is not really in us Singaporeans, when compared to cities such as Tokyo, Seoul and Taipei – in which character cafes are still relatively popular.
Also, to be honest, Gudetama Café has been quite off-the-radar after its opening 3 years ago, and not that aggressive in terms of promoting new menus. With pun intended, it seems to be sleeping for way too long.
Another character cafe Kumoya’s strategy is to update every with a new character and menu every quarterly – that is A LOT of effort, but it seems to pay off. They are currently having a Sesame Street special.
Gudetama Café Singapore will offer a 33% discount off merchandise from 10th of October onwards; as well as a 33% off orders of three items on the menu (2 mains and 1 dessert minimum, or 3 mains).
Gudetama Cafe Singapore
Suntec City Mall #01-361/362/363/364 (West Wing), 3 Temasek Boulevard Singapore 038983
Opening Hours: 10am – 10pm (Mon – Sun) Last Order 9:30pm
Reserve Online Now – Gudetama Cafe Singapore