[Hong Kong] Talk about the most popular AND stylish indie coffee shops in Hong Kong, and NOC Coffee Company will probably be one of the shoo-ins.

No, they are not related to Singapore’s NOC aka Night Owl Cinematics, though they will probably think their coffee is “Food King Good”.

Yes, NOC actually stands for Not Only Coffee, an apt acronym to describe what guests can expect around here.

NOC Coffee Company is not only a coffee shop where you come in, drink and leave.

It is also a roastery and operates an online store where coffee geeks can order from their phone.

You can be assured you’re getting quality coffee here, especially if you knew that NOC Coffee Company was co-founded by 2011 Hong Kong Barista Champion Chan Chak Sum and F&B veteran Benny Leung.

The café and roastery in Sai Ying Pun is the company’s third and largest to date. The large and airy space is filled with natural light through the floor-to-ceiling window.

There are also outlets at Central, Sheung Wan, Causeway and Wanchai West.

The immaculately white counter tops, coupled with state-of-the-art equipment and tools like grinders and glass cylinders, make any genuine geek swoon.

When I first entered the outlet at Central Gough Street, I thought that everyone from the barista to the customers had a certain air of stylishness about them.

Was it cool? Yes.

At the roastery, only carefully selected Arabica beans are used for roasting. These roasted coffee beans, including the medium to dark roast blend of Colombian and Brazilian beans, are then packed and distributed to supply its six Hong Kong cafes.

For drinks, other than the standard Black and White, also available at Cold Brew (HKD55), Dirty (HKD40), Pour Over (HKD65+), Matcha (HKD50), Chocolate (HKD50), Chai Latte (HKD50), Iced Passion Fruit Tea (HKD50), and Ice Peach Tea (HKD50).

Prices are quite “premium” too though.

Go for a standard Flat White (HKD40, SGD6.94) with an even mix of liquid milk and smooth velvet foam, and served dressed up with latte art.

Or tread the road less travelled with the Fizzpresso (HKD55, SGD9.54), a rather unexpected combination of double espresso, passion fruit, lemon juice and tonic water, served on ice. It’s sweet, sour, bitter, and fizzy all at the same time.

Those who want to actually eat can order from their lunch menu, offering healthy salads, fruit bowls, and all-day breakfasts.

The 10-grain Rice Bowl (HKD98, SGD17) is worth trying, a light yet complete meal in itself loaded with sautéed mushrooms, shredded carrot, fresh cucumber, crispy seaweed, sweet and sour bamboo shoots, and a runny egg for the sauce.

For some of the smaller outlets, there are only baked pastries such as Croissants and Pound Cakes.

NOC Coffee Company
Shop 4 G/F Bohemian House, 321 Des Voeux Road West, Sai Ying Pung
Tel: +852 3611 5300
Opening Hours: 8am – 6pm (Mon – Sun)

Other NOC Coffee Company Branches
Graham: 34 Graham Street, Central
Gough: 18 Gough Street, Sheung Wan
Wanchai West: Shop 3A G/F 2-4 Tai Wong Street East, Wan Chai
BA Tower: Shop No. G1A Bank of America Tower, 12 Harcourt Road Admiralty
Lee Garden Three: Shop No G23 Lee Garden Three, 1 Sunning Road, Causeway Bay
Opening Hours: 8am – 6pm (Mon – Sun), Except BA Tower which is closed Sat, Sun

Other Related Entries
My Cup of Tea 我杯茶 (Wan Chai, Hong Kong)
Elephant Grounds (Causeway Bay, Hong Kong)
Shui Kee Coffee 瑞記咖啡 (Sheung Wan, Hong Kong)
Pause It Café (Mongkok, Hong Kong)
%Arabica (Central, Hong Kong)

Click HERE for other HONG KONG Food Entries

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