The famous fluffy pancakes from Osaka Japan – Gram Café & Pancakes will be COMING TO SINGAPORE. (Also read: 12 Delicious Pancake Places In Singapore)

The confirmed location will be at Level 2 of VivoCity (beside Secret Recipe at Lobby E), and the pancake café is set to open on the 16th of June at 1pm (revised from the previous anticipated date of 14th).

This is indeed the year of many high profile openings in Singapore, including Shake Shack, Burger and Lobster and The Alley at Jewel Changi Airport.

As for Gram, THIS was considered the OG of Japanese instagrammable wobbly pancakes.


(Photo credit: Nicholas Tan @stormscape)

You may have seen videos of Gram’s Pancakes which made their way around social media, of stacks of 3 pancakes being ‘shaken’ on plates.

HOWEVER, its opening is not without its fair share of controversy. Gram Cafe was previously reported that they are actually not considered the original “Gram” store – which has since re-branded as “Bran Cafe”. (Shall leave it to your discretion to read the relevant articles online and draw your conclusions.)

Gram is famous for its 3-stacked “Premium Pancakes”, each 4 cm thick, served with syrup, butter and whipped cream.

In Singapore’s outlet, they are sold at $17.90 for the stack of three, available at only 3 time slots each day – 11am, 3pm and 6pm.

30 servings are available at each time slot (ie 90 servings per day only).

They are slow-cooked on low heat and whipped full of air, resulting in a fluffy texture which people say it is like cloud or cotton candy.

It is all about the texture – ultra-fluffy, soufflé-like, and melt-in-your-mouth.

Compared to the Japanese version, the Singapore pancakes are more fluffy, but also richer due to the differences in eggs used.


(Photo credit: Nicholas Tan @stormscape)

You can look out for offerings such as Rich Tiramisu Pancakes ($15.90), French Toast of Chocolate Banana ($18.90), and savoury Chilli Bean Pancakes ($18.90) with chilli beans sauce, cheddar cheese and sausage served with pancakes.

The Tiramisu Pancakes ($15.90), which had a more typical pancake texture, though the cocoa powder and light delicious cream made it a lot more appealing and enjoyable.

Expect long queues and loads of “pancake selfies” and boomerang videos when it finally opens.

Gram Café & Pancakes Singapore
VivoCity #02-110/111, 1 Harbourfront Walk, Singapore 098585

(Opening date: 16th June, 1pm)

Other Related Entries
12 Delicious Pancake Places In Singapore
10 Family Friendly Restaurants in Singapore
10 Afternoon Tea & Weekend Brunch Places in Singapore
10 Popular Cafes In Singapore With 1-For-1 Mains
10 Underrated Bakery Cafes In Singapore


(Click PLAY for video highlights of Gram Café & Pancakes in Bangkok.)

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6 COMMENTS

  1. Hello danielfooddiary,

    There has been some concerns about Gram’s trademark practices in Japan that I think needs to be brought to everyone’s attention. They have copied from many other IPs in the past, including a Singaporean brand, Tiramisu Hero.

    The original Gram cafe in Osaka was renamed “Bran Cafe” and eventually closed down after losing their customers to the new unethical Gram cafe that was posing as them. Tiramisu Hero also had to be renamed “Tiramisu Star” in Japan.

    Here are the relevant articles for your reference:

    1) Japan Times article (in English)
https://www.japantimes.co.jp/news/2019/02/02/national/media-national/tiramisu-copyright-furor-highlights-internets-importance/#.XMKZSjD7SM8

    2) More on how gram patented Tiramisu Hero’s logo (in English)
    https://mothership.sg/2019/01/tiramisu-hero-copycat-japan/

    3) Several articles on gram’s other patent and trademark applications (in Japanese)
https://rocketnews24.com/2019/01/22/1166831/

    https://heavypeat.com/news/heros-takada-pancake-gram-pakuri

    https://viral-topics.net/grampakuri/

    https://news.nifty.com/article/domestic/society/12184-45556/

    It would be best that a company such as Gram isn’t given the opportunity to flourish and potentially exploit other brands in the future. Singapore is known for its thriving and diverse food culture, which you’ve shown much appreciation for through your blog. We should give credit where it’s due to protect the earnest, hard work put in by our F&B scene.

    It is up to your discretion to help spread awareness but it would be much appreciated if you’d at least remove all posts related to Gram cafe so the business no longer gets the publicity it doesn’t deserve.

    Thanks so much!

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