[Hong Kong] Who would have thought that bubble tea will make a resurgence, leading to a Brown Sugar Bubble Milk ‘war’ in Hong Kong?

While there are many famous brands such as JenJudan 珍煮丹 and Tiger Sugar which has entered the Hong Kong market, it was probably The Alley 鹿角巷 which started this trend.

The Alley which started from Taichung, Taiwan, opened its first Hong Kong store in Tsim Sha Tsui more than a year ago, and the queue hasn’t stopped since then.

Subsequently, another outlet has opened up in Mongkok and even then, a queue was already forming before they are opened.

During peak hours, you are expected to queue for an hour or so.

The Alley’s concept is more modern and trendy, with other very photo-worthy ombre drinks on the menu like matcha latte, all served in their unique rounded base cups.

Their menu is divided into “series”, from Milk Tea, Tea Latte, Original Brewed Tea, Brown Sugar Deerioca, Blended to the photogenic Aurora Series – appropriately named Morning Dawn and Northern Lights.

There are some unique features about The Alley.

They make their own sugar cane syrup, and boil sugar canes in-house to create sweetness that won’t be overpowering.

Also they make their “Deerioca” (tapioca pearls named after their iconic deers) from scratch, from making the dough, kneading and rolling into small balls.

The process is said to create better texture and aroma for the tapioca pearls.

Their Brown Sugar Deerioca Milk (HKD28, SGD4.90) is smooth and their deerioca (boba) pearls are of a chewy QQ texture, with delectable brown sugar taste in every mouthful.

I didn’t queue more than 10 minutes before getting my hands on the drink (Tip: go to the newer outlet at Mongkok and at the earlier opening hours before most people get out shopping).

The Alley allows sugar level adjustments for their drinks.

And in case you plan to take a photo of this drink, be forewarned that their brown sugar stains dissolve rather quickly, so remember to act fast.

The Alley 鹿角巷
Shop F, G/F, Alpha House, No. 27-33, Nathan Road, Tsim Sha Tsui, Kowloon, Hong Kong
Opening Hours: 12:00pm – 10:00pm (Mon – Sun)
Google Maps – The Alley Tsim Sha Tsui

Shop No.3, G/F, Sun Kong House, 2J-2Q Sai Yeung Choi Street South, Mong Kok, Hong Kong
Opening Hours: Monday – Sunday 12:00pm – 10:00pm (Mon – Sun)
Google Maps – The Alley Mong Kok

Other Related Entries
Best Brown Sugar Bubble Milk In Hong Kong

Click HERE for other HONG KONG Food Entries

* Written by DFD’s Hong Kong Correspondent @kara_the_explorer, who is the Singaporean “tai tai” living the foodie dream in Hong Kong. Daniel’s Food Diary paid for food reviewed unless otherwise stated.


Please enter your comment!
Please enter your name here