TheJellyHearts is the encouraging story of how a hobby turned into a dream come true.
Owner Candie first started as a home-baker. Her jelly cheesecakes became so popular among family and friends, she took the plunge then to open a shopfront at Pasir Ris Downtown East.
While all types of Jelly Hearts recipes were readily available online, she continued to create new flavours and designs to keep customers coming back.
It worked and her perseverance paid off.
TheJellyHeart has opened a NEW outlet at The Clementi Mall Level 4 – to cater to customers in the West, its 3rd after E!hub@Downtown East and One Raffles Place.
So what is the Jelly Cheesecake?
It is a multi-tiered handmade cake which consists of 4 layers – digestive biscuit crust at the bottom, cream cheese, fresh fruits and chewy jelly on the top.
Most Jelly Cheesecakes contain strawberries cut into heart-shapes, thus also earning the name of “Jelly Hearts”.
I have tried TheJellyHearts over the years. To me, the differentiating parts are the jelly and cheese layers.
The wobbly jelly part is soft yet stays firm after cutting; and the cheesecake’s texture delicately smooth and not overly rich or sweet.
You can have a piece all in one bite, or by layers – it is a cheesecake that doesn’t feel heavy.
The cakes are also Halal, which are great to share with Muslim friends.
The Classic Original ($19.80 for 6” Square 9 pieces, $49.70 for 10” Square 25 pieces) still remains the best-seller. Here are 10 other TheJellyHearts cakes they have created:
Mahjong Jelly Cheesecake ($93.20 for 9″ Round)
”Pong!” I hardly play MJ now, but this makes an apt (and perhaps humorous) cake for the Mahjong junkies.
This cake contains digestive biscuit base, cream cheese layer, strawberries, a combination of strawberry and clear jelly.
I was curious what the mahjong tiles are made of. They are actually white chocolate with hand drawn characters. Maybe getting this cake is better than a zi mo.
Multi Layer Rainbow Round (from $49.70)
One of the best-sellers is the Rainbow Jelly Heart, with multi-colored layers of cream cheese, topped with mixed strawberry red jelly flavours and fresh strawberries.
Imagine all the effort needed to create the even layers.
You can also further customize the cake using alphabets cut from strawberries or chocolates.
Neapolitan ($43.50 for 6″ Round)
Inspired by the ice cream flavour, the Neapolitan contains 3 distinct layers of cream cheese – original, strawberry and chocolate which added some bitter-sweetness.
This is complemented with fruity grape-flavoured jelly.
Bought this for a birthday celebration, and it was not only a good-looker, the flavors blended well together.
Tempting Cookies ($19.80 for 6” Square 9 pieces, $49.70 for 9” Round)
Popular with the kids, consider this “Cookies N Cream” TheJellyHearts version.
Cookies are used for the crunchy base (instead of digestive base), and also mixed with the cream cheese so that you get pieces of rich, chocolaty cookies within.
Heavenly Blueberry ($19.80 for 6” Square 9 pieces, $49.70 for 10” Square 25 pieces)
The Heavenly Blueberry uses blackcurrent jelly, blueberry fruits, blueberry cream cheese and a chocolate biscuit base.
Good for those who prefer something slightly richer with that hint of sweet-sour aftertaste.
Vivid Mosaic ($49.80 for 10″ Square 25 Pieces)
Instead of jelly on top, the jelly pieces are incorporated within the cream cheese.
When you bite into the smooth cream cheese, you also get contrasting lychee, orange and strawberry jellies. Colourful and fruity.
T.REX (From $88.30)
For the children, TheJellyHeart offers several hand-drawn designs from Mermaid Sandy, Giraffe, and Pony. The best-seller is the “T.Rex” Cartoon Jelly Cheesecake – looks kind of cute.
If you have a specific drawing in mind, you can also send in your order by emailing sales@thejellyhearts.com. (This is also to check that the design is free of copyright issues.)
Roulette (From $88.30)
For the adults, then the hand-drawn Roulette is a cake of good luck. May the odds be ever in their favour.
CNY Special Prosperity Coin 恭喜发财金币 9 inch Round ($98), 6 inch Round ($68).
This is a limited exclusive flavour – a Sweet Tangerine Flavoured Jelly Cheesecake handcrafted to resemble an auspicious 金币 (Chinese Gold Coin), to symbolise prosperity and makes a great dessert gift.
15% OFF order by 10th Feb at all outlets and online store.
Lucky Six Chocolate Cookie GIFT BOX 六六大顺 $29.90 for Gift Box of 6 pieces, Single piece at $4.50 each
Lucky Six Chocolate Cookie (六六大顺) decorated with six different auspicious character and symbol.
The 6 cookies represent 發 (prosperity), 吉祥如意 gold coin (good fortune according to your wishes), 福 (lucky), 元宝 (gold ingot is symbol of wealth and abundance), 鲤鱼 (koi fish is symbol good fortune, 恭喜发财 gold coin (Happiness and prosperity).
The Clementi Mall
3155 Commonwealth Avenue West #04-K7 Singapore 129588
Tel: +65 6904 9757
Opening Hours: 10:30am – 10:00pm (Mon – Sun)
E!Hub@Downtown East
1 Pasir Ris Close #02-111 Singapore 519599
Tel: +65 6583 8782
Opening Hours: 10:00am – 9:30pm (Sun – Thurs), 10:00am – 10:00pm (Fri – Sat)
One Raffles Place
1 Raffles Place #B1-08 Singapore 048616
Tel: +65 6635 1868
Opening Hours: 10:00am – 9:00pm (Mon – Fri), 10:00am – 4:00pm (Sat – Sun), 10:00am – 4:00pm (PH)
* This entry is brought to you in partnership with TheJellyHearts.
