[Bangkok] Since when has cheese and toast become THAT instagrammable?
Say Chiizu Toast has garnered some social media attention with its cutesy yellow packaging, toasts of varied flavours, and most important of all – that stretchy cheese.
The viral Cheese Toast store is also set to open at VivoCity, The Clementi Mall and White Sands, all in January 2018.
(They are not alone, as 52 Sandwich Shack has recently launched at Raffles City.)
The Cheese Toasts created by Bangkok’s Aor and Jae in 2015 right at their backyard, has gone a long way.
The duo started dabbling at the night markets, and subsequently opened a retail outlet at The Mall Ngamwongwan.
Say Chiizu Toast is now available at Siam Square One, EmQuartier, and Terminal 21.
There are currently 5 flavours available – Original, Chocolate, Charcoal, Strawberry and Matcha Cheese. All are priced at 69 baht (SGD$2.85, USD$2.10).
Singapore will also offer the same 5 flavours, but priced at $3.80 each.
In Bangkok, somehow anything cheese and anything Hokkaido (tarts, cheese, milk, ice cream) get popular a lot easier. Though some are obviously better than the other.
I was surprised at the size of toast slightly smaller than my palm. Somehow rather kids’ sized.
The main thing about this is: you take photos (or boomerang) before you eat.
I had some ‘fun’ trying to stretch the cheese as far as possible, while trying to take a selfie with the other hand. #attemptinghighlevelselfie
Taste wise, there was surprisingly a tinge of sweetness on the lightly toasted outer layer on my Strawberry Toast.
The mozzarella cheese fillings weren’t too heavy – it was just amusing to play with, but I found it added little surprise to the taste element.
If you get past all that, this is probably considered to be an ordinary sweet cheese toast that will appeal to customers of a certain demographic.
The Say Chiizu Toast brand is looking at expanding to other countries, and has launched Cheese Drinks with Cheese foam in the line-up.
I previously wrote that “Maybe it will come to Singapore one day”. So it will. Mark the calendar – 15th January 2018.
Say Chiizu Toast Bangkok
Centerpoint of Siam Square, 292 Pathumwan, Bangkok 10330
Tel: +66 96 856 1996
Other outlets: Terminal 21, The Mall Ngamwongwan, EmQuartier
Say Chiizu Toast Singapore
VivoCity #B2-K16, 1 Harbourfront Walk Singapore 098585 (Harbourfront MRT)
Whitesands #01-44, 1 Pasir Ris Central Street 3 Singapore 518457 (Pasir Ris MRT)
The Clementi Mall #04-K4, 3155 Commonwealth Avenue West Singapore 129588 (Clementi MRT)
Other Related Entries
PABLO (Siam Paragon, Bangkok)
After You (Central World, Bangkok)
Kiss The Tiramisu (Siam Square, Bangkok)
CODE Café Of Dessert Enthusiasts (Bangkok)
Maygori (Siam Square, Bangkok)