[Seoul] This is the largest LINE Friends store in the world, located right at Itaewon, Seoul.

You may have been to LINE Friends store at Garosu-gil or Myeongdong, but this 3-storeys high outlet at Itaewon takes the cake.

(Click PLAY for video highlights of LINE Friends Flagship Store & Café.)

I also need to alert you to a gigantic Brown and Sally doll, standing at 3.3m tall, considered the world’s biggest currently.

Brown was somehow a lot more popular, and there was always a line queuing for selfies, compared to Sally who appeared lonely. Aw…..

For a quick orientation, Level 1 contains stationery, toys, and electronic accessories; while Level 2 sells clothing, accessories, and home living goods.

My main focus would be the themed LINE café located on the 3rd floor of the Line Friends Flagship store.

While I will admit I am not THAT much of a LINE fan, the set-up and attention to details was impressive – large and spacious interior, many comfortable seats and spots ideal for chilling, as well as multiple themed photo zones.

There was even a bus-stop, barber shop and meeting room!

Fans of popular LINE characters can take pictures against cool backdrops with life sized versions of their favourite LINE characters, whilst enjoying a light afternoon snack or tea.

Even if you come alone, you can dine with Cony, the female rabbit.

Everything sold at the café is related in some way to a LINE character, and you get items from Cupcakes (6500 Won), Roll Cake – available in Choco, White, and Green tea (4500 Won), Bagel (3500 Won), and the Burger set (15,000 Won).

The highlight is a Brown Choco Mousse Cake, limited to 50 pieces, priced at 15,900 Won (SGD$19.20).

The café also sells classic timeless drinks like the Americano (4200 Won), Latte (4500 Won), Smoothie (5500 Won), and Iced Tea (4500 Won). If you would like a piece you can take home, get the Cold Brew.

As with most other character cafes, people do not really come here purely for the food.

While the food and beverages may be pretty ordinary, the décor and environment at the café provides a fun experience.

To get here, simply take exit 3 from Itaewon station and walk straight. Within less than 5 minutes, you would find large building plastered with LINE characters .

While spacious, the store tends to be the most crowded during noontime, and it would be best to go before that to get a good seat.

Line Friends Flagship Store Itaewon
200 Itaewon-ro, Itaewon-dong, Yongsan-gu, Seoul, South Korea (a short walk from Itaewon station Exit 3)
Tel: +82 02 790 0901
Opening Hours: 11:30am – 10:00pm (Sun – Wed), 11.30am – 11:00pm (Thurs – Sat)
Google Maps – Line Friends Flagship Store Itaewon

Other Related Entries
Line Friend Store & Café (Garosu-Gil, Seoul)
O’sulloc Tea House (Myeongdong, Seoul)
Mr. Holmes Bakehouse (Apgujeong-ro, Seoul)
The Halal Guys (Itaewon, Seoul)
Common Ground (Gwangjin-gu, Seoul)

Click HERE for other Korean Food Entries

* Follow @DanielFoodDiary on Facebook and Instagram for more food news, food videos and travel highlights. Daniel’s Food Diary paid for food reviewed unless otherwise stated.


  1. Hi Daniel, thanks for your great blog and I enjoy reading it. For the Line Store in Itaewon, I would like to know if there is any elevator so that wheelchair people can access?



Please enter your comment!
Please enter your name here