[Seoul] I must have spent a long while people-watching at the popular Korean cafe Coffeesmith 커피스미스 가로수길점, which is full-on in terms of vibes.
The flagship store is located at Gangnam-gu in the middle of Garosugil Sinsadong, and many use this spot to meet up with friends or take a short break from shopping.
Garosugil means “tree-lined street” and this particular stretch is lined with cafés, restaurants, bars, fashion shops, and lifestyle shops, which I would totally recommend for an easy afternoon walk.
Coffeesmith has also opened an outlet at Orchard Gateway.
The ambience is not quite the same though. The Singapore branch is more like a Korean Starbucks concept, while Coffeesmith at Sinsadong just oozes charm.
(Photo credit: coffeesmith.com.sg)
Coffeesmith has also followed the same formula of advertising aggressively in Korean dramas, from “It’s OK. That’s Love”, “Punch”, “Sweet Stranger and Me”, “Mrs Cop” and “Ruby Ring”. (Okay, I haven’t watched them.)
I have been to Coffeesmith a couple of times in Seoul, and its outlet located at Garousugil boost of two storeys café space, comfortable woody interior and natural light.
Sit near the street pavement, and you are likely to very good looking Koreans walking by you, complete with that swag. There are of course many foreigners too, and you can play a game of telling the difference with your friends.
Interestingly, I spotted some who just had their post aesthetic ops. (Something about enjoying cafés in a foreign country, you don’t under a single word people around you are speaking, which leaves room for imaginations.)
Wifi password is 12345678 by the way.
The name Coffeesmith is derived from the English suffix “-smith”, which means that someone is a skillful craftsman of one’s product.
Their drinks are “crafted” carefully by blending 5 kinds of quality Arabica coffeebean with craftman’s skill.
You can expect a variety from Vanilla Latte (5,400 Won), Caramel Cappucino (5,400 Won), Café Vienna (5,200 Won), to Caramel Macchiato (5,400 Won). They have this Cafe Smith Cereal (6,200) – not my favourite thing.
I had a Green Tea Cheese Tea Special (6,400 Won) which turned out to be rather sweet and milky, but I liked their cheese foamy layer right at the top with a pleasant tinge of saltiness.
Popular dessert offerings include Smith Honey Baguette (6,500 Won), Smith Waffle (8,800 Won), Cappuccino Waffle (12,000 Won), and a selection of cakes.
Cakes include Rainbow Cheese Cake (5,400 Won), Dark Chocolate (5,200 Won), New York Cheese Cake (5,200 Won), Choco Walnut Cake (5,200 Won), Rainbow Crepe (5,400 Won) and Cheese Souffle (5,200 Won).
Wondered why I ordered Rainbow Cakes both rounds.
The Rainbow Cheese Cake was decent, soft and fluffy, with smooth alternating layers of cream cheese which added more layered texture.
Read that Coffeesmith at Hongdae is quite a “landmark” as well, where it is known for its atmosphere and patrons, more than dessert offerings.
06035 13, Dosan-daero 13-gil, Gangnam-gu, Seoul, Korea (Line 3 Sinsa Stn. Exit 8)
Tel: +82 2 3445 3372
Opening Hours: 9:00am – 2:00am (Sun – Fri), 9:00am – 3:00am (Fri – Sat)
277, Orchard Road #01-09A, Orchard Gateway, Singapore 238858
Tel: +65 8399 7900
Opening Hours: 9:00am – 3:00am (Sun – Thurs), 24 hours (Fri – Sat)