[Closed] It appears that Pablo Cheese Tart has ended operations in Singapore. They have also closed down in Malaysia.
Now, who can remember the super duper long queues that they had enjoyed about one and a half years ago? For the record, I queued up some one hour plus patiently (to write the blog post) only to have left disappointed.
Part of the reasons could be its price and quality when compared to the Japanese counterparts. I do think they have rather low ‘visibility’ in general as well.
But (with no intention to throw a wet blanket) there has been quite many famous international food brands which came down to Singapore with major fanfare, which ended up losing their crowd within the first few months of operations anyway.
I spoke to a few potential clients before who insisted that they wanted “the long queue” during Day 1 of their operations, in which I would further probe, “Won’t you have preferred more consistent business throughout?”
Another major aspect, other than keeping food quality consistent, is that many food businesses don’t dedicate much to marketing and rely on a couple of Facebook and instagram updates to do the job.
Hope it is a lesson for the next big boys who are coming down here.
[Original Entry] The first-ever Pablo Cheese Tart Café in Singapore has landed at Level 1 of Wisma Atria, Orchard Road.
Pablo fans claim that their Cheese Tarts are the best ever, and is branded as “The most famous cheese tarts from Japan”.
This Singapore café carries many cheese-based products including the Signature Pablo Freshly Baked Cheese Tart, Pablo Mini Cheese Tarts, Pablo Smoothies and Pablo Soft-Serve Ice-Cream.
With 38 stores in Japan and 9 stores worldwide, Pablo Cheese Tarts are also available in Kuala Lumpur at 1 Utama Shopping Centre Old Wing Level 2; Jakarta at Gandaria City Mall UG floor; and Bangkok at Siam Paragon.
The popular tart, like a piece of art, derived its name from artist Pablo Picasso.
In Japan, the modern-day desserts emphasize more on odorokashi, a play on words that means “desserts with an element of surprise”.
The Singapore flagship café spans 1400 square feet, and can accommodate about 78 dine-in customers.
And yes, I went to queue which lasted about slightly more than an hour. The line could easily be shorter if certain measures were in place. For example, printed menu (indicating prices and limits) could have been distributed to those waiting in line, as many customers spent quite a bit of time being held-up at the cashiers. (For those who asked, I would say wait for the hype to die down.)
Here are some of the Pablo highlights:
Pablo Cheese Tarts
The iconic big 15-cm Cheese Tarts come in flavours of Original Cheese ($15), Matcha Cheese ($18), and Chocolate Cheese ($18).
Unfortunately, the Original Cheese Tart only comes with the “Medium” option for Pablo outlets outside Japan. In Japan, you get the “Rare” version which is more molten and flowy. This is so as to keep quality consistent, as they said.
The custardy mousse-like fillings were well, predictable with a mousse-like cheese filling, glazed with apricot jam.
To be honest, it wasn’t as impressive as the ones in Japan or maybe even Bangkok.
Somehow, the taste of the cheese was not strong enough, and texture too watery-wobbly. (I bought another to eat after refrigeration, and I liked that firmer texture better.)
I would therefore recommend the Matcha Cheese with Shiratama Mochi and Adzuki beans. The Azuki red beans helped to elevate the sweetness, and Shiratama Dango (glutinous rice dumplings) provided this chewy texture that complemented well with the slight bitterness in the matcha fillings.
The Chocolate Cheese Tart reminded me of well, chocolate milk. Next.
If you want to have a tai-tai time at the cafe, get a slice of tart with coffee or tea at $9.50.
Premium Cheese Tart
The Premium Cheese Tart cost almost double of the former at $28. The upgraded atas version.
The crust-less tart is made using 2 different types of cream cheese with a creme brûlée layer on top.
I wondered why it looked so, emmmm… chao tah charred on top. The bottom cheese layer was on the denser side, and I would recommend sharing those calories if you are getting this, because it can get too rich.
Cheese Soft Serve
The Cheese Softserve ($3.90) comes in flavours of Original Cheese and Matcha.
The former had a thick but smooth and creamy texture, with its cheese taste subtle but detectable, not too heavy and overpowering.
So compared to more watery and airy softserve out there, this will provide a fuller, perhaps more satisfying mouth-feel.
Fans of Matcha might be disappointed as the green tea taste was not that apparent. Also, I wonder why my softserve looked like it had an accident.
Pablo Mini Tart
These mini sized ones ($3.50) supposedly come with the same fillings of original cheese, matcha cheese, and chocolate cheese. Only the original flavoured cheese is available for now, while the matcha and chocolate ($3.80) will be launched later in the year.
The difference is in the crust, which is more crumbly. Unfortunately, I thought it was slightly on the dry side.
This is going to be sensitive, but I will say it anyway. BAKE Cheese Tart is nicer?
If there is not enough cheese, there is always the Pablo Smoothie available in 5 different flavours – Classic Cheese Tart ($7.80), Special chocolate ($8.00), Rich Mango ($8.00), Rich Berry ($8.00) and Uji Matcha and Azuki Cream ($8.50).
PABLO Cheese Tart Singapore
Wisma Atria Shopping Centre, 435 Orchard Road #01-02/38, Singapore 238877 (Orchard MRT)
* Written by Nicholas Tan @stormscape and Daniel Ang @DanielFoodDiary. Follow @DanielFoodDiary on Facebook and Instagram for more food news, food videos and travel highlights. Daniel’s Food Diary paid for food reviewed unless otherwise stated.