SSÄM, which offers a fusion of Korean and Mexican cuisine, has opened a pop-up shop at Golden Shoe Market Street serving rice and salad bowls. The pop-up should last till July.
The “SSÄMsational” concept is inspired by popular food trucks in the USA, where Korean Galbi can be mixed with Mexican salsa and spices.
Their original outlet is at Marina Bay Link Mall.
They took over the space left vacant by Mercado Spanish Food Market, which unfortunately lasted only for 3 to 4 months or so.
It was a pity really.
So what went wrong? It could have been a combination of a lack of awareness, not overly intuitive design, and general vibes of the place.
Over at SSÄM, Rice and Salad Bowls are priced from $8.00 to $9.50, considered reasonable when compared to competitors nearby.
The serving would come with a choice of kimchi rice or cilantro lime rice, paired with a protein such as pork belly and shoulder, topped with other ingredients such as fresh basil, tomato salsa and kimchi.
I had a Beef Short Rib Kimchi Rice Bowl ($9.50) in which the short ribs was marinated for 40 hours with a special Korean BBQ sauce, which gave the otherwise plainer rice slight burst of flavours.
Taste wise, if you are looking for Korean-Korean, then maybe you would be disappointed as the food was possibly made to taste healthier (you know what that means) to cater to the working crowd.
Therefore, they won’t be the strong bursts of spice or savouriness one may expect. But I did like the assortment of tangy-sweet flavours coming from the various toppings such as kimchi (which also somehow tasted more muted) and fruits.
Like its predecessor, SSÄM Korean Mexican Kitchen possibly lacked of the vibes and mood – there was no music played at all when I was dining (perhaps player was down).
This would be an opportunity to do some brand building for its other shop at Marina Bay Link Mall and other delivery concepts. It could do a lot, a lot better with some publicity. Because, food was not too bad.
SSÄM Korean Mexican Kitchen
Golden Shoe Centre, 50 Market Street #01-23, Singapore 048940 (Raffles Place MRT)
Tel: +65 6532 2155
Opening Hours: 11:00am – 3:00pm (Mon – Fri)
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