Huggs Coffee which focuses more on the working crowd, has ‘quietly’ expanded to many branches – McCallum Street (The Clift), Shenton Way (AXA Tower, MAS Building) Cecil Street (GB Building), Chervon House, Church Street (Capitol Square), Singapore Post Centre, Changi Business Park (UE BizHub East) and now 18 Tai Seng.

Its business model to some extent is unlike other cafes in Singapore – generally on a franchise concept, and has been a regular caterer to some banks in town.

Opening up another outlet at 18 Tai Seng Mall (which also houses Tsuta Ramen and Hawker Chan), the cafe is an open concept which can be noticed immediately once you walk into the mall.

Serving up pastries and wraps freshly made by the company’s central kitchen, you are able to pair them up with a selection of coffees from their menu.

The grab-and-go items include Mexican Beef Wrap ($4.70), Ham & Cheese Wrap ($4.70), Pesto Chicken Wrap ($4.70), Tandoori Chicken Wrap ($4.70), Muffins with flavours of blueberry, double chocolate and banana ($3.50), English Scone ($2.80), and variety of croissants. Well, pretty much the standard fare.

Huggs Coffee presents artisanal coffee from Medellin, the Huila region, Columbia, Brazil, Sumatran and Vietnamese origins.

What’s special about them is that they offer Turmeric Latte which is made up of 7 spices.

Turmeric supposedly helps in detoxifying your body, increases your metabolism rate, boost your immune as well as is also high in antioxidant.

Also, this Tumeric Latte is to be served hot only because they believe ice would spoil the taste of the coffee. Okay, cool.

The rest are the usual coffee range from latte, cappuccino, espresso, okay Thai iced tea… What caught my eye was Latte Gula with caramelised sugar ($4.80).

While the drink has Gula Melaka added, it surprisingly wasn’t very sweet, balanced with velvety body. Also not as acidic as I would have imagined.

Huggs Coffee has been targeting the working crowd with its choice of locations and offerings. On the flipside, it seems to lack some personality and branding – for a relatively big chain of cafes. Time to work on their social media accounts and keeping them updated?

This certainly looks like a café to chill after lunch, or meet clients. If I may suggest, what’s missing are free WIFI and power sockets for it to be a more work-friendly space.

Huggs Coffee
18 Tai Seng Street, Singapore 539775

Other Related Entries
Revolution Coffee (Media Circle)
Tachihara Coffee (Millenia Walk)
Mellower Coffee (Middle Road)
Kith (Somserset)
Foxhole Café (Hougang)

* Written by Kayla Chew @kaylacys who has a passion for food and travel. Daniel’s Food Diary pays for food reviewed unless otherwise stated.



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