After doses of Korean Doctors, Train To Busan to Goblin, I am lost at what to watch next. But first, a swiss roll and coffee fix at The Pound at Sultan Plaza.

What is the relationship, you may wonder.

Hipster café The Pound is Korean-owned, and you may see many Koreans around. One was painting, another was reading the bible (Korean), some others were chit-chatting quietly. It was actually peaceful and tranquil.

Got the FEEL.

Then the barista behind the counter. I want his skin, or at least know which products he is using (Was too distracted to ask – I asked about coffee instead). The skin was glowing and radiant, when he was recommending coffee.

Another Korean lady was at the back arranging the cakes.

”The swiss rolls are made by her. They are the best.”

It is unexpected to find a café like this within Sultan Plaza, which had a lingering smell of a mixture of hair salons and incense paper.

The Pound as its name implies, focuses on pound cakes, rolls and cake slices, such as Earl Grey Roll Cake ($4.50), Strawberry Roll Cake ($4.50), Fig Pound ($4.50), Red Velvet Cake ($5.50), and Rainbow Cake ($5.50).

Can I also add, finally a legit Korean cafe that is not just about bingsu and toast.

The Strawberry Swiss Roll ($4.50) might not have not looked commercially-perfect. But its appeal was in the texture – soft, cloud-fluffy, chiffon-like, and the cream used was fresh and light.

Was like eating spoonful of bliss.

If you crave for something light and easy-going, the Earl Grey Roll Cake ($4.50) was also a winner, subtle in flavours, and delicate in texture.

The speciality is the Dutch Iced Coffee, brewed using cold water instead of steam, with less bitterness and lower acidity.

Ask the barista (with the glowing skin) and he would make suitable recommendations according to your preference.

The Pound
100 Jalan Sultan, #01-17B Sultan Plaza Singapore 199001
Opening Hours: 9am – 6:30pm (Mon – Sat)

Other Related Entries
10 Best Korean Cafes In Singapore
Bingki (Tanjong Pagar)
Nunsongyee (Yuk Tong Ave)
Ice Lab (Somerset)
Caffebene Singapore (Vivocity)

* Follow @DanielFoodDiary on Facebook and Instagram for more food news, food videos and travel highlights. Daniel’s Food Diary paid for food reviewed unless otherwise stated.


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