Readers of should get the sense that I am a fan of Tai Cheong Bakery in Hong Kong. And yes, they have finally launched their first permanent outlet in Singapore in the basement food hall of Takashimaya Shopping Centre.

The ones in Hong Kong are touted as one of the best renditions there, with crumbly cookie-like shell, buttery fragrance, and smooth wobbly egg custard.

I would have thought that after two pop-up stints earlier this year, the local team would have been much equipped to handle queues, and delivery quality tarts consistent with those of Hong Kong. (Sorry, if I sound harsh here.)

Similar to Honolulu Café Singapore at Centrepoint, the egg tarts are just not comparable to those sold in the home country.

The signature Egg Tarts 皇牌蛋撻 are sold $1.90 for one, or $7.60 for four.

Unfortunately, all four that I bought were kind of ‘chao tah’ on the edges. That means the crust was slightly burnt, and either the oven temperature or timing had not be controlled properly.

Also, instead of that bright yellow appearance, all that were sold looked darker yellow and drier.
If there is proper QC, those pieces shouldn’t be sold to customers.

Other traditional bakes will be available soon: Chicken Pie 皇牌雞批 ($2.80 each); golden-brown shortcrust pastry packed with creamy diced chicken and mushroom, Cocktail Bun 港式雞尾包 ($1.80 each); shredded coconut and butter snuggled in a pillowy bread roll, Char Siew Bolo Bun 叉烧菠萝包($2.20 each), Sponge Cup Cake 紙包蛋糕 ($1.50 each) and Butter Egg Rolls 港式牛油峰巢蛋卷 ($15 per box).

While this outlet is a takeaway counter, Tai Cheong Bakery also has plans to unveil a dine-in concept towards the end of this year.

Tai Cheong Bakery Singapore
Takashimaya Shopping Centre #B208-5 (Food Hall), 391 Orchard Road, Singapore 238872
Tel: +65 8223 1954
Opening Hours: 10am – 9:30pm

Other Related Entries
Tai Cheong Bakery (Hong Kong)
Honolulu Café Singapore (Centrepoint)
BAKE Cheese Tart (ION Orchard)

* Written by Daniel Ang @DanielFoodDiary. Unauthorized use and/or duplication of photos without express and written permission is strictly prohibited.


  1. so based on this review i presume it’s not worth the effort …chow tar and egg custard itself looks like it’s been on the wrong side of the day.

    • Actually, the tarts still taste good. Just that HK is better. I believe the local team will look into improving the quality and consistency.

  2. I ordered 3 boxes through Laborme and all 3 boxes contained burnt tarts as well. ? Ended up chucking away $21 worth of food as the tarts were inedible and even the the dog didnt want them.

    Never ordering again!

  3. This morning Q almost an hour for the egg tarts, no more “Chao Tah” but the base of the tart crust is too thick & the egg custard portion is too little, the quality is not as good as compare to their first pop-up in March and there’s still a big different in terms of taste & quality from the Central shop in HK. Won’t be going back again, not worth the time & money spend!

  4. I bought 10 tarts. Not as heavenly as I wish it could be. I still prefer the egg tart from crystal jade. I will not queue for the tart again.


Please enter your comment!
Please enter your name here