Fun-fact: Jenny Bakery is started by a real Auntie Jenny since 2005, and she is in her early 60s this year. Her first shop is at the famous “Stanley Market” as she stays near there.

The current 2 permanent shops in Hong Kong are located at Tsim Sha Tsui (Shop 24 Ground Floor, Mirador Mansion, 54-64B Nathan Road) and Sheung Wan (15 Wing Wo Street); while Singapore’s outlet operates more from an online delivery platform at http://www.jennybakery.sg (FREE Delivery for above $60 Purchase for 1 single location.)

It used to be have a shop at Ang Mo Kio, but you can use find their cookies for sale physically at TANGS – Orchard Basement 1 and VivoCity Level 2.

Voted and ranked #3 of the top 11 snacks all across the WORLD by “Little Red book (小紅書微博)” microblog, it is the top “Must-Buy” gift to bring back from Hong Kong.

Jenny Bakery products do not have any preservatives and all their raw materials are certified GMO Free.

Currently, it is exported to China, Korea, Taiwan, Japan & Singapore only.

All the cookies are 100% handmade since the beginning, and that includes the mixing, forming, baking and packing process (no automation).

I do know of people who buy for the cans as well, and the teddy bear centric designs are changed every month – mostly to prevent counterfeits as well.

To maintain extreme freshness, Singapore import the butter cookies frequently direct from their factory. The cookies continue to get sold out from time to time.

The best-selling tin is the 4 Mix Butter Cookies ($40 for large, $23 for small, price differs slightly depending on promo) which includes flavours of Butter Flower, Coffee Flower, Shortbread and Raisin Oats.

The Butter Flower is shaped like a flower with airy texture; Shortbread has a firmer and stronger buttery taste; Raison Oat contained toasted and chopped raisin; while the Coffee Flower has a strong coffee aroma.

Frankly, the pieces were quite melt-in-your-mouth buttery rich; while my favourite was the coffee with a faint fragrance. Could imagine this going extremely well with hot tea.

However, after the 3rd or 4th piece, I thought I was quite done with it, and had a tickling on the throat.

Also look out for the current seasonal special of Chocolate Flower ($18 for small) which was just launched in Hong Kong during September, with limited tins in Singapore.

These cookies boast of the same wonderful buttery-ness and airy texture, but has that intensely-rich chocolate flavour.

Here are 10 interesting things about Jenny Bakery.

1. The bakery is so popular that it sells more 5,000 boxes of butter cookies a day in Hong Kong.

2. Monthly revenue of Jenny Bakery can be as much as HK$2 million.

3. The 8 Mix Nuts Cookies tin in Hong Kong consist of Coffee Almond, Cashew, Almond Poppy Seed, Walnut, Chocolate, Hazelnut Macadamia, Pistachio, and Kenari. Most popular flavours are the Original Butter Flower and Coffee Flower.

4. Rumour has it that Chief Executive of Hong Kong Leung Chun-ying serves Jenny Bakery’s cookies to VIPs.

5. There are only two Jenny Bakery shops in Hong Kong: Tsim Sha Tsui (Shop 24 Ground Floor, Mirador Mansion, 54-64B Nathan Road) and Sheung Wan (15 Wing Wo Street)

6. Hong Kong has a 3 tin quota to discourage reselling in the black market.

7. Singapore also has a quota of 3 tins.

8. A 2 Mix Butter Cookies Large (640g) cost HKD$130 (SGD23.40).

9. The black market selling price on Taobao can go as high as 200 yuan (SGD$43.85) a box, and …

10. Singapore is selling the large 2 Mix Butter Cookies Large at SGD40 per tin.

“100 Reasons to Miss Hong Kong” Promotion:
Enjoy up to 25% OFF with the promo code “MissyouHK” on https://www.jennybakery.sg. Available Here: 100 Reasons To Miss Hong Kong

T&C:
– Promo Period from 12 Oct 2020 to 15 Nov 2020.
– Promotion is available for orders via https://www.jennybakery.sg only.
– Customers to key in the promotional code “MissyouHK”, while stocks last.
– Not applicable with other promotions, vouchers or privileges.
– The Management reserves the rights to change, amend and modify the above Terms and Conditions without any prior notice.

Jenny Bakery Singapore
https://www.jennybakery.sg

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7 COMMENTS

  1. NO! BIG, (butter)FAT NO!
    Having lived in TST for almost two years, I would regularly see the huge line of mainland tourists in front of Mirador Mansion and wondered what the fuss was about. When I found out it was just for cookies…whaaaa?!!
    When my family finally left HK, we were gifted a tin of the 4-mix so I finally got firsthand taste of the Jenny phenomenon? The results were tasty and buttery, yes. Worth the hours-long wait? Not so much.
    I can’t understand why they are so popular. Is it because quality baked goods are impossible to find in China? Do mainlanders actually think it is classy to gift someone cookies that come packaged in a cheesy-ass teddy bear tin with the PRICE PRINTED DIRECTLY on it (so u can show exactly how much you paid for it? How TACKY). Will Singaporeans queue up and pay double for it? Of course they will! Do they not realise that these are basic butter spritz cookies that any first year pastry school student learns how to make ( and I did, for many years as a professional pastry cook!)? I can understand queuing and paying for superior quality chocolates and pastries due to the level of skill involved in making them (cupcakes, augh! Pu-leez!) but butter cookies?
    Leave them for a special treat when u visit HK – u dont even have to queue if u just get them from the 3rd-party (mainly illegal) vendors. Even with their markup, it’s not double! Personally I enjoy gifting my HK friends with beautifully packaged, tasty, no-price-on-tin, home-grown Bengawan sugee cookies!

  2. I may be skeptical, but at those prices for a shop in AMK, it’s unlikely they will be able to sustain their business… Good luck to them, though. Well, if they can’t make it in the heartlands, they can “can sell at five times the price in Orchard Road”, “but that’s not how we work. Profit is never our intention.” 🙂

  3. I NEVER q for anything, I just wait for the fad to die off. Buy a piece or two to try and wonder why people actually q for hours for them.

    Good food will survive the test of time. That means, 10 yrs down the road, they will still be there and we will be really enjoying them.

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