Fun-fact: Jenny Bakery is started by a real Auntie Jenny since 2005, and she is in her early 60s this year. Her first shop is at the famous “Stanley Market” as she stays near there.
The current 2 permanent shops in Hong Kong are located at Tsim Sha Tsui (Shop 24 Ground Floor, Mirador Mansion, 54-64B Nathan Road) and Sheung Wan (15 Wing Wo Street); while Singapore’s outlet operates more from an online delivery platform at http://www.jennybakery.sg (FREE Delivery for above $60 Purchase for 1 single location.)
It used to be have a shop at Ang Mo Kio, but you can use find their cookies for sale physically at TANGS – Orchard Basement 1 and VivoCity Level 2.
Voted and ranked #3 of the top 11 snacks all across the WORLD by “Little Red book (小紅書微博)” microblog, it is the top “Must-Buy” gift to bring back from Hong Kong.
Jenny Bakery products do not have any preservatives and all their raw materials are certified GMO Free.
Currently, it is exported to China, Korea, Taiwan, Japan & Singapore only.
All the cookies are 100% handmade since the beginning, and that includes the mixing, forming, baking and packing process (no automation).
I do know of people who buy for the cans as well, and the teddy bear centric designs are changed every month – mostly to prevent counterfeits as well.
To maintain extreme freshness, Singapore import the butter cookies frequently direct from their factory. The cookies continue to get sold out from time to time.
The best-selling tin is the 4 Mix Butter Cookies ($40 for large, $23 for small, price differs slightly depending on promo) which includes flavours of Butter Flower, Coffee Flower, Shortbread and Raisin Oats.
The Butter Flower is shaped like a flower with airy texture; Shortbread has a firmer and stronger buttery taste; Raison Oat contained toasted and chopped raisin; while the Coffee Flower has a strong coffee aroma.
Frankly, the pieces were quite melt-in-your-mouth buttery rich; while my favourite was the coffee with a faint fragrance. Could imagine this going extremely well with hot tea.
However, after the 3rd or 4th piece, I thought I was quite done with it, and had a tickling on the throat.
Also look out for the current seasonal special of Chocolate Flower ($18 for small) which was just launched in Hong Kong during September, with limited tins in Singapore.
These cookies boast of the same wonderful buttery-ness and airy texture, but has that intensely-rich chocolate flavour.
Here are 10 interesting things about Jenny Bakery.
1. The bakery is so popular that it sells more 5,000 boxes of butter cookies a day in Hong Kong.
2. Monthly revenue of Jenny Bakery can be as much as HK$2 million.
3. The 8 Mix Nuts Cookies tin in Hong Kong consist of Coffee Almond, Cashew, Almond Poppy Seed, Walnut, Chocolate, Hazelnut Macadamia, Pistachio, and Kenari. Most popular flavours are the Original Butter Flower and Coffee Flower.
4. Rumour has it that Chief Executive of Hong Kong Leung Chun-ying serves Jenny Bakery’s cookies to VIPs.
5. There are only two Jenny Bakery shops in Hong Kong: Tsim Sha Tsui (Shop 24 Ground Floor, Mirador Mansion, 54-64B Nathan Road) and Sheung Wan (15 Wing Wo Street)
6. Hong Kong has a 3 tin quota to discourage reselling in the black market.
7. Singapore also has a quota of 3 tins.
8. A 2 Mix Butter Cookies Large (640g) cost HKD$130 (SGD23.40).
9. The black market selling price on Taobao can go as high as 200 yuan (SGD$43.85) a box, and …
10. Singapore is selling the large 2 Mix Butter Cookies Large at SGD40 per tin.
– Promo Period from 12 Oct 2020 to 15 Nov 2020.
– Promotion is available for orders via https://www.jennybakery.sg only.
– Customers to key in the promotional code “MissyouHK”, while stocks last.
– Not applicable with other promotions, vouchers or privileges.
– The Management reserves the rights to change, amend and modify the above Terms and Conditions without any prior notice.
Jenny Bakery Singapore