Pancake House of TOKIO is a classic example of how some cafes have that X-factor, or simply don’t. And if you don’t, you can always do your homework, and try to create it.
Almost all factors seemed working in their favour – prime spot at Cathay Cineleisure right smacked in Orchard where youths congregate, a menu offering the IN-food of waffles and pancakes, friendly pricing of $6.50 to $10, and not-bad décor complete with that typical bicycle placed right at the entrance.
This reminds me of a Chinese saying “Everything is ready, except for the east wind.”
The ‘east wind’ here, is their almost negligible social media presence. Sure, there is a Facebook account that is quite frequently updated, but hardly any interaction. A poster pointed to ‘follow’ their twitter and instagram, but their accounts couldn’t be found. No HGW, Yelp reviews, and I was the only other person who posted something about them on Burpple.
Why aren’t the café hopping hipsters giving them any attention?
The reminder again, that new cafes have to be pro-active in creating that attention, and not just wait for things to happen automatically.
I emailed, facebook-ed etc etc to try to find out more about their background and products – no reply. (Anyway, they are not the only café who set up a business email and forgot that they actually have one.)
During our anonymous visits, we tried some of their offerings – The All Day Breakfast Waffles ($10), Banana Choco Bliss ($7.50) and Fruit Explosion Pancake ($7.00). Paninis, salads and beverages such as coffee were also available.
The buttermilk pancakes were cooked fresh to order, quite fluffy, and value-for-money considering its prime location (and likely high rental to offset).
TOKIO’s pancakes were well, not super good, but not bad as well. Quoting my friend, “The pancakes are marginally better than that fast-food restaurant nearby, but I still rather go there leh.” What she was trying to say was, the ambience did not feel hip.
To summarise, our dining experience was ‘like that loh’. We did feel this space had much potential, because some items were actually not bad.
Pancake House of TOKIO
Cathay Cineleisure Orchard #01-03, 8 Grange Road, Singapore 239695 (Somerset MRT)
Tel: +65 6334 7698
Opening Hours: 11:30am – 10pm (Mon-Thurs), 11:30am – 1130pm (Fri-Sun)