Some celebrity bakers come to Singapore to open an artisan bakery, create a marketing hype, and return from time to time. The breads may be distinctive, but taste is seldom consistent.
Artisan Boulangerie Co.’s Executive Baker Eran Mayer moved his entire family to Singapore, launched a 4000 square feet flagship artisan bakery at 118 Killiney Road, and looks set to stay and expand. 2nd branch at Great World City is already opened!
Eran is a two-time recipient (2008 and 2012) of the prestigious Grand Prix de la Baguette de Tradition Francaise, and has a special liking for the Asian culture after working in Japan. He feels it is about time that Singapore experiences the culture of real French artisanal breads.
The Israel-born pastry chef means real business. Artisan Boulangerie Co. employs up to 70 staff, serving up to 50 varieties of of breads, pastries, sandwiches and pies per day. All in sight in an open concept kitchen. As all pastries and bread are handmade daily, the bakers are in the kitchen wee early in the morning to churn out fresh bakes.
Other artisanal bakeries all claim they bake the best croissant (Tiong Bahru Bakery, PAUL Bakery, Maison Kayser and Baker & Cook), but I think it is Artisan Boulangerie Co. that wins the competition for this piece.
ABC’s croissant ($2.80) has a delicate crust which cracks with a crisp shattering when it is broken apart, revealing an airy and soft inside, with circular twirls. The flaky crust is bound to leave crumbs on the table, but it makes eating croissant all the more delightful.
The bakery uses French flour imported from a traditional flour mill in Chartres, allows for at least 12 hours of fermentation of the breads.
The Baguette is also a winner. While some others could be rock hard and looks set to be a weapon for the Flintstones, ABC’s light and airy baguette has slight chewy texture that makes it good enough to eat on its own.
The coffee (from Toby’s Estate) and the sandwiches are not its strongest elements though. Sandwich could be more moist and flavourful, while coffee can be improved from its execution to art.
Some of the other breads and pastries, like the Orange Brioche ($5.00), Chocolate Banana Croissant ($4.20), Caramel Pecan Tart ($6.00), Chocolate Éclair ($4.50) and Rhubard Tart ($6.00) are a tad expensive for my liking, but remain popular choices, especially amongst the Japanese tai-tais.
Although there are so many artisanal bakeries sprouting all around, Artisan Boulangerie Co. look set to stay with its huge variety, dedication to freshness, and passion to bring the French culture of bakeries to Singapore.
Artisan Boulangerie Co.
#01-01, 118 Killiney Road Singapore 239555 (Somerset MRT) Tel: +65 6444 8130
Opening Hours: 8 am to 10 pm Daily