Food – Buffet

20 New Cafes in Singapore March 2015 – What’s Up With The Names?

The name is of most utmost importance to any F&B business. For a café, even if your food and coffee are good, having a name without a story, unique branding or retention qualities will not be able to attract customers, especially the hipster ones. Our eyebrows raised quite a few times when we checked out the names of some of the new cafes in Singapore. No offence to the owners, yah? Clueless Goat? And Why At Bali Lane? Chew The Fat? Bell Cottage? Burp? Wilder? Tvoila? A name is key to your identity. For potential café owners (who still......

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