Feature – Interview


Astons - A Wagyu Burger with Aston Soon

Dinner with Aston Soon was at Keypoint, a lesser ventured venue next to the Beach Road market where army boys be familiar with. When asked why he would want to open a branch at quite an ulu venue, Aston said sheepishly with a proud sparkle in the eye, “The other branches are too crowded.” Sure enough, the branches at Suntec and Cathay have snakes of queue, especially during dinner and weekends. Aston, who is in his late 30s, achieved all this in a manner of few years. From a little coffeeshop stall at Katong, the chain expanded to an......

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