Looks like Brown Sugar Milk Tea is continuing its wave, with another famous Taiwanese brand arriving in Singapore on the 23rd of March (Saturday) at 11am.
Some of you may be familiar with Jenjudan 珍煮丹, which has sizable lines in both its Taipei and Hong Kong stores.
Its location is to be at Citylink Mall, and exact opening date still under wraps for now.
[Taipei] Since Brown Sugar Milk with Boba Pearls is all in a rage now in several cities in Asia, it is not possible to leave Jenjudan 珍煮丹 out of the picture. (Also read: 10 Must-Try Bubble Teas In Taipei )
The brand started out at the Shilin Night Market way back in 2010, specialising in Brown Sugar Pearl Milk drinks.
It has evolved to be quite a popular chain well-known for this particular style drink.
Therefore, Brown Sugar beverages take up half of the menu, from the basic Brown Sugar Jelly (NT$35), Brown Sugar Green Bean (NT$35), Brown Sugar Lemon (NT$40), to Brown Sugar Pudding Milk (NT$45) and Brown Sugar Glass Jelly Milk (NT$45).
The idea of boba pearls and pudding and all that sugar, is just like having a full meal.
Anyway, a cup is about SGD1.56 (USD1.13) to SGD2 (USD1.46). Gosh, I have yet to have any Brown Sugar Milk drinks in Singapore for less than 2 bucks.
There are also other non-Brown Sugar drinks, just in case you are wondering, such as Lemon Red Tea (TWD45), Passion Fruit Green Tea (TWD40), and Lychee Green Tea (TWD40).
However, these belong to the minority, and they are therefore quite consistent with their branding.
There are several outlets around Taipei such as in Shilin, Da-an, Fu-xing, Zhong Shan and Xinyi.
For the Hong Kong people, there is also an outlet at Causeway Bay (soon at Shenzhen and Macau). The queue can be from half an hour to an hour during peak period. The sacrifices that people make for a cup of bubble milk.
Interestingly, the first time I ordered in Taipei, the queue was quite minimal – there were just two xiao mei mei in front of me; though at a Xinyi branch I needed to wait for about 20 minutes with a long line of youths braving the cold and rain.
After having a cup, I realised what the fuss was about.
Soaked in brown sugar, the boba pearls were chewy and soft, a stress-reliever to chew on, with that lingering caramelised sweetness.
With that said, if you cannot handle too much sweetness, then this may not be the cup for you.
As for the milk, it was creamy and smooth, yet not overly heavy so you won’t feel that bloated after finishing a cup.
Compared to the other brands, the “brown-sugarness” was considered more mellow, not as strong and full-flavoured.
Those who are looking at that full-on kick, might leave disappointed.
Unfortunately, the Jenjudan stores do not seem to have an English menu or website, and may pose some difficulty to tourists.
Still a soul-refreshing, fulfilling goodness in a cup.
No. 215, Section 1, Beixin Road, Xindian District, New Taipei City, Taiwan 231
Tel: +886 2 2918 0338
Opening Hours: 10:30am – 10pm (Mon – Sun)
Other Related Entries
10 Must-Try Bubble Teas In Taipei
Chen San Ding 陳三鼎青蛙鮮奶 (Zhongzheng District, Taipei)