Liang Sandwich Bar Singapore – Jay Chou Endorsed Taiwanese Pancake Shop Opening At Vivocity 7th July
Jay Chou endorsed Liang Sandwich Bar, and the “Number 1 scallion pancakes seller in China” will be opening in Singapore at Vivocity on 7th July.
There will be FREE sandwiches for the first 100 customers on the 7th and 8th of July, starting from 10am.
Liang Sandwich Bar is considered a fast food chain in China, with over 12,000 outlets across 300 cities in Mainland China, Hong Kong, Korea, Japan, United States of America and Canada.
This is not the ordinary sandwich, with the outer layer comprising of Taiwanese Scallion Pancake – said to be made of premium grade flour and non-GMO soybean oil as its main ingredients.
Think of it as the Taiwanese version of roti prata.
The inside is filled with varied ingredients such as egg crepe, chicken patty, vegetables and sliced tomatoes – crispy and fluffy on the outside, packed with fillings on the inside.
Varieties include Chicken Bolognese Sandwich, Chicken Patty Sandwich, Tuna Mayo Sandwich, Chicken Floss Sandwich, Sambal Ikan Bilis Sandwich and Cheese & Egg Sandwich.
It was only in 2013 that the brand propelled in value with the endorsement of Chinese pop superstar Jay Chou and movie star Meng Li.
The “Jay Chou Favourite” is said to be Liang Chicken Sandwich, filled with diced chicken meat, egg crepe with savoury sauce. (Goodness know how much they paid him for the endorsement.)
Interestingly, the naming of different categories in the menu is closely associated to Jay Chou, be it album name to song lyrics.
So far, the nearest place for Singaporeans to get their hands on a Liang Sandwich is from Paradigm Mall Johor Bahru.
The first Liang Sandwich Bar Singapore outlet will be at VivoCity’s basement B2-K22, with opening date slated for July 7th (Sat).
Liang Sandwich Bar Singapore
VivoCity B2-K22, 1 Harbourfront Walk, Singapore 098585
(Photo credit: Liang Sandwich Bar)
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