ROOST – Chicken Rice Specialty Shop At Orchard, The Centrepoint
ROOST is a chicken rice concept restaurant found at The Centrepoint, Orchard Road.
Great to find our humble local food moving into upscale restaurant formats. Wah Kee Prawn Noodles, Liao Fan Hong Kong Soya Sauce Chicken Rice & Noodle, Ya Hua Bak Kut Teh and The Coconut Club (Nasi Lemak) are some of the more recent of such openings.
The 1500 sq ft, 60-seater casual dining Roost offers popular local and Asian delights, with its main feature on Singapore’s national dish – Chicken Rice.
The special thing to note is that Roost cooks and serves chicken used the world’s first patented automated poultry cooking machine – the Singapore-made iKook.
That will make duplication easier. But can technology replicate the taste? (You can try and let me know, yah?)
Good to know: ROOST offers Poached or Soya Sauce Chicken Rice ($8.90), cooked with Canola oil and packs less than 500 calories a plate.
Not sure which to pick? Get the Yin Yang Chicken Rice ($8.90) which contains a platter of both.
I say, the Soya Sauce Chicken was a tastier choice. The Poached Chicken was decent, though not spectacular. It did not come close to some of the more famous brands out there in terms of succulence and the alluring X-factor.
The one thing the restaurant probably had to work on, would be the rice, coming across as dry and lacking in the taste element. Perhaps some areas had to be compromised due to the 500-calorie imitation.
Oh well, give and take, consumers choose between health and taste.
Other Asian fare such as Chicken Laksa ($7.90), Tom Yum Fried Rice ($8.90), Chicken Sushi ($4.90), Crispy Chicken Rice Balls ($4.90), Chili Crab Dip ($5.90) and a unique local desserts such as Durian Creme Brûlée ($5.90) and Nanyang Coffee Panna Cotta ($5.90) are available.
The Chicken Sushi ($4.90) probably needed a side serving of chilli, and Singapore White Bee Hoon ($7.90) as what my friend would term…. ”Food court standard LOR.”
Another great challenge I anticipate, is the branding itself.
Many dedicated chicken rice restaurants start from somewhere – a famous hawker stall for example. The marketing team of ROOST will have this big hurdle to clear for this unknown name.
Centrepoint B1-17/18/19, 176 Orchard Road Singapore 238843
Tel: +65 6909 0411
Opening Hours: 11:00am – 9:00pm Mon – Sun
* Daniel’s Food Diary pays for food reviewed unless otherwise stated.
January 08, 2018
January 08, 2018