Jenny Bakery Singapore – Hong Kong’s Famous Cookie Shop At Ang Mo Kio

Jenny Bakery Singapore - Hong Kong's Famous Cookie Shop At Ang Mo Kio

Another queue. Jenny Bakery, THE hand-made butter cookies brand from Hong Kong has opened its first Singapore shop at Ang Mo Kio Ave 3 Blk 422.

An inconspicuous location, small shop space. People walk in with cash and walk out with tins.

The cookies continue to get sold out from time to time. Occasionally, there are “We Need To Go Home Early” Sale where less popular items are given a few dollars discount.

Check their Facebook for updates.

We got our hands on a tin, without much difficulty (now). Frankly, the pieces were quite melt-in-your-mouth buttery rich; while my favourite was the coffee with a faint fragrance. Could imagine this going extremely well with hot tea.

However, after the 3rd or 4th piece, I thought I was quite done with it, and had a tickling on the throat. (So my dear friends, if you have it at home or in the office, I will be happy to have a piece or two. But you don’t have to get this for me during Christmas.)

Here are 10 interesting things about Jenny Bakery.

1. The bakery is so popular that it sells more 5,000 boxes of butter cookies a day in Hong Kong.

2. Monthly revenue of Jenny Bakery can be as much as HK$2 million.

3. The 8 Mix Nuts Cookies tin in Hong Kong consist of Coffee Almond, Cashew, Almond Poppy Seed, Walnut, Chocolate, Hazelnut Macadamia, Pistachio, and Kenari. Most popular flavours are the Original Butter Flower and Coffee Flower. (Singapore will not carry the 8 Mix yet.)

4. Rumour has it that Chief Executive of Hong Kong Leung Chun-ying serves Jenny Bakery’s cookies to VIPs.

5. There are only two Jenny Bakery shops in Hong Kong: Tsim Sha Tsui (Shop 24 Ground Floor, Mirador Mansion, 54-64B Nathan Road) and Sheung Wan (15 Wing Wo Street)

6. Hong Kong has a 3 tin quota to discourage reselling in the black market.

7. Singapore also has a quota of 3 tins.

8. A 2 Mix Butter Cookies Large (640g) cost HKD$130 (SGD$23.40).

9. The black market selling price on Taobao can go as high as 200 yuan (SGD$43.85) a box, and …

10. Singapore is selling the large at SGD$45 per tin! *gasp* That is almost double the original price.

And to add on, the large Coffee tin is priced at SGD$50. (Maybe the cookies travelling by Business Class over.)

So is this a Yes or No?

Jenny Bakery Singapore
Blk 422, Ang Mo Kio Ave 3, #01-2534, Singapore 560422 (10 min walk from Ang Mo Kio MRT)
Operating Hours: 11am – 8pm (Tues – Sat), 12pm – 6pm (Sun, PH), Closed Mon

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  1. NO! BIG, (butter)FAT NO!
    Having lived in TST for almost two years, I would regularly see the huge line of mainland tourists in front of Mirador Mansion and wondered what the fuss was about. When I found out it was just for cookies…whaaaa?!!
    When my family finally left HK, we were gifted a tin of the 4-mix so I finally got firsthand taste of the Jenny phenomenon? The results were tasty and buttery, yes. Worth the hours-long wait? Not so much.
    I can’t understand why they are so popular. Is it because quality baked goods are impossible to find in China? Do mainlanders actually think it is classy to gift someone cookies that come packaged in a cheesy-ass teddy bear tin with the PRICE PRINTED DIRECTLY on it (so u can show exactly how much you paid for it? How TACKY). Will Singaporeans queue up and pay double for it? Of course they will! Do they not realise that these are basic butter spritz cookies that any first year pastry school student learns how to make ( and I did, for many years as a professional pastry cook!)? I can understand queuing and paying for superior quality chocolates and pastries due to the level of skill involved in making them (cupcakes, augh! Pu-leez!) but butter cookies?
    Leave them for a special treat when u visit HK – u dont even have to queue if u just get them from the 3rd-party (mainly illegal) vendors. Even with their markup, it’s not double! Personally I enjoy gifting my HK friends with beautifully packaged, tasty, no-price-on-tin, home-grown Bengawan sugee cookies!

  2. I may be skeptical, but at those prices for a shop in AMK, it’s unlikely they will be able to sustain their business… Good luck to them, though. Well, if they can’t make it in the heartlands, they can “can sell at five times the price in Orchard Road”, “but that’s not how we work. Profit is never our intention.” :)

  3. mum of all trades : October 24, 2015 at 9:45 am

    I NEVER q for anything, I just wait for the fad to die off. Buy a piece or two to try and wonder why people actually q for hours for them.

    Good food will survive the test of time. That means, 10 yrs down the road, they will still be there and we will be really enjoying them.

  4. Full of fat ingredients in their biscuits. Better stay away from them as to keep fit and healthy!

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