Sogurt – Soooo Goood Yogurt at The Star Vista
The Star Performing Arts Centre has officially opened today – 1st November 2012, with a grand opening concert by David Foster and friends over the next 2 days. This is pretty exciting for the local arts culture with a new performance space boosting a 5,000 seat theatre.
So I have also been to The Star Vista downstairs which has indeed many many many food outlets, which hopefully can handle concert goers during peak hours. Though I cannot help feeling a little sweaty there because it has no aircon (all natural air), and I instinctively headed to the yogurt shop first for a quick cool-down. (Read: The Star Vista’s Complete Food & Restaurant Guide)
Sogurt is a home-grown, yogurt-by-weight shop that screams of pastel pink and lime green, likely to attract the young and cheery. Contrary to many other shops, they even offer students in school uniform a 20% discount. Adults are warned not to try squeezing into their pinafore or tight shorts.
I spoke to its owner Lee Li Ping, whom at age 25, has already opened 5 yogurt stores.
Why the name Sogurt?
Usually get people to guess this one, but think you can sorta guess? I chose Sogurt cos it rhymes with “yogurt”, and would have a catchy tagline “Sogurt is SOOO GOOOOD”. Was pretty amused with the name myself at the start. Initially, I was set on “YO-mama”, but later discovered that a froyo store in HK already had the name, and hence had to come up with a new one, “Sogurt”. No regrets!
Why did u choose to sell yogurt?
Yogurt is my personal passion. I still eat my froyo almost every day, even after 3 years of being in business. Not sick of it one bit yet.
What were you doing before going into yogurt business?
I started Sogurt 3 months after graduating from USC (University of Southern California) in LA. It all started with my obsession for froyo when I was there, used to drag my friends to eat it with me every single day. Helped a lot also that there was a rising froyo trend in the U.S. while I was studying there. I was especially impressed and enticed by the self-serve froyo concept, thus came back and decided to share this love with my fellow Singaporeans.
What is your personal favourite Sogurt flavour?
Chocolate! I have a sweet tooth, love Sogurt’s choc flavour with nuts, digestive biscuits and sunflower seeds. Awesome combo!
(I love Sogurt’s light and smooth chocolate flavour too. Somehow chocolate in yogurt form also feels less guilty.)
How about the customers’ favorite?
This is a tough one as there is no ONE favourite flavour, but I’d have to say our lychee flavoured yogurt is quite a hit.
How do you ensure the yogurt doesn’t melt too fast in Singapore’s blazing heat?
Have a good AC system in our shops to shield our customers from the hot hot heat. Besides that, I guess I can say our yogurt is pretty delicious that it is usually finished even before given a chance to melt!
For those unfamiliar with the self-serve concept, steps are simple: Take cup; dispense the yogurt ; select the toppings; weigh the cup and pay $3.00 for each 100 grams you take.
Get the chocolate. It is really SOOO GOOOOD.
The Star Vista, 1 Vista Exchange Green, 01-34, Singapore 138617 (Buona Vista MRT)
Other branches: 617 Bt Timah Rd (next to Coronation), United Square, NEX, West Mall
Opening Hours: 11am-10:30pm