Paris Baguette – Korean Bakery Finally Comes to Singapore, But Why Seoul Expensive?

Paris Baguette is finally here in Singapore! If you are thinking this is some French brand, nope. This chain is actually the top Korean bakery, receiving “constant love” for its freshly baked bread, cakes, sandwiches, desserts and brunch items.

It has over 3500 stores in Korea, US and China. None in France though, go figure. (Wheareas PAUL is really from France.)

Located at Level 2 Wisma Atria, Paris Baguette has replaced Ding Tai Fung (which has upgraded to Food Republic, or should I say downgraded) and attracted throngs of office crowd and the Korean expat community to land their support. Good chance to people-watch and spot a (almost) Girl Generation type customer.

Because it is newly opened, its self-service ordering system, service crunch, and lack of seats due to its popularity may throw you back a little. Customers were looking high and low for the menu sheet, only to find them lying around somewhere. Somewhere.

Indulge in a lazy afternoon with its brunch items, the best seller being the Cheese Omelette With A Difference ($18.00, and what a name). The omelette with spinach, gruyere and feta cheese is quite cheesy and yummy, plain in its own way, and heartily satisfying.

The Scrambled Egg Brioche Brunch ($18.00) is a photogenic dish with chorizo on toasted brioche, and the eggs evenly prepared and cooked. If we were to judge by the eggs alone, yes it is fresh delicious, but somehow lacks a punch. Should throw in a juicy sausage and some sautéed mushrooms.

The cakes on my table – a strawberry cream Mille-Feuille, impossibly cute Wahaha Chocolate Cake, and Peach Tart (between $6.50 and $8.50), are extremely pretty to look at, but not so pretty to eat. Some dry, some lacking that delicate touch. (More cakes at Coffee Stars by Dao downstairs.)


Pardonnez for the offensive-looking tart

Overall, I like its clean open concept, and its wide selection from bread, sandwiches, salads to puddings for takeaways for the busy lunchtime crowd. Paris Baguette plans to open up to 30 branches in Singapore and looks like it is here to stay. But…

Question: Why is Paris Baguette in Singapore seoul expensive? $17.00 for club sandwich, $18.00 for eggs, and $11.00 for iced orange tea! Makes me think twice downing that $11.00 Chamomile tea to calm myself.

Paris Baguette Singapore (Wisma Atria)
435 Orchard Road, #02-48 to 53 Wisma Atria, Singapore 239977 (Orchard MRT), Tel:+ 65 6836 2010, +65 6836 3010

Other Related Entries
PAUL Bakery (Ngee Ann City)
Maison Kayser (Scotts Square)
Brunetti (Tanglin Mall)
Delicious (Scotts Square)
Eggs & Berries (Changi City Point)

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