Flam’s – A New French Alsatian ‘Pizza’ Place
Flam’s, not to be confused with ‘phlegm’, is short for Flammekueche – an Alsatian bread dough that looks like the thinnest form of pizza.
Flam’s is the only Flemmekueche specialist from France with a history of more than 20 years and makes it first foray in Singapore at Orchard Central. My university makan kakis were excited because it was ‘French’ – you know the romance, the love and the delicate cuisines. Though approaching the shop, it looked anything but French.
The colour scheme was orange-bright with casual setting, somewhat Moroccan looking. One can be forgiven if he thinks that this is another higher-end fast food restaurant or a branch of Nandos.
So I asked the waiter a Flams-101 question, “What is the difference between this and Italian pizza?”
And his response is … “This is much nicer (chuckles), and comes in many flavours.” Right.
Literally meaning “pie baked in the flames”, the Flemmekueche does come in several flavours, such as goat cheese with honey, fresh mushroom, chicken tarragon, parmentiere (minced beef) and authentic french camembert ($12.90 – 18.00). And it is baked in a special oven in less than 3 minutes at 360°c, so the order came fast.
My Authentic Traditional ($12.90) came in a thinly spread bread dough served whole on a wooden cutting board, covered with light cream-based mix, topped with small bacon strips smoked over beech wood and onions. Even though it is not a pizza, it look like a thin or Skinny Pizza.
The Alsatian ‘pizza’ indeed taste as how it looks like – light, thin, fluffy, slightly crisp and actually filling. My verdict: The food we tried (such as French onion soup and sausages) was passable, wasn’t memorable either and I wonder if this can indeed survive. I hope so.
If you are a growing teenager or army boy, the All Flam’s (free flow of traditional flams!) with one free salad at $24.90 will work for you. Reminds me of the old Pizza Hut buffet days.
Orchard Central #02-03, Singapore 238896 (5 min from Somerset MRT) Tel: +65 6884 4202
Opening Hours: 11.30am-10.30pm Sun-Thu, 11.30am-11pm Fri-Sat